Merritt Group Blog

Melissa Chadwick

Recent Posts by Melissa Chadwick:

Watch out Silicon Valley! The Texas ‘Silicon Prairie’ Is Feelin’ Hot, Hot, Hot!

When people think of geographic centers for tech advancement, a few key markets come to mind, mostly Silicon Valley. But innovation is happening all over the United States - in particular, Texas!

Topics: marketing Texas

4 Reasons Why Startups Should Have a Brand Strategy

Having a strong and consistent brand is foundational to any startup’s success. Don’t believe me? A 2018 study found that 87 percent of B2B companies increased their brand investments over the previous five years, resulting in 82 percent of those seeing payoffs in increased sales and customer acquisition.

Topics: marketing branding public relations

5 Easy Ways to Boost B2B Sales with Video

If you haven’t integrated video into your content marketing mix yet, you could be missing an enormous opportunity to cost-effectively reach, engage and convert more customers. It’s hard to argue with the fact that marketers that use video are growing revenue a whopping 49 percent faster!

Topics: content marketing video

5 Ways to Grab Investor Attention With Video

Microsoft famously made the comparison that a human’s attention span is shorter than that of a goldfish – nine seconds compared to eight, ouch! This means that you have just about the blink of an eye to grab an investor’s attention or they’ve already moved on to the next hot startup.

Topics: technology video

4 B2B Marketing Trends to Watch in 2019

“Knock, knock.” “Who’s there?” “2019!” It’s hard to believe, but it’s no joke that another year has already descended upon us. That means it’s time for our annual look ahead, and the coming year is poised to be one of the most exciting yet for B2B marketing.

Topics: branding design digital marketing

How to Successfully Engage Industry Analysts

Analyst relations is about engaging credible people in a specific market and building influence. Whether you’re looking for an industry expert to test your messaging, validate your press activity, praise your company publicly or send a customer your way, an analyst advocate can be a valuable tool in your marketing and PR toolbox.

For many startups, however, analyst relations can be daunting if it’s your first time engaging influencers. To that end, here are a few tried and true strategies and tactics to get your AR program off the ground and well on its way to success.

Topics: startup start ups media relations

Industry Reacts: 2018 Federal Government Contractor Study

The results are in! If you’re pursuing government business, you won’t want to make another marketing or business development (BD) move until you read this year’s Federal Government Contractor Study.

Unveiled by Merritt Group earlier this week, together with partners Market Connections and Professional Services Council, the study reveals the best BD and marketing practices and strategies of winning contractors. Merritt’s Sean O’Leary moderated a panel of experts at the launch event in Arlington, VA to dig deeper into the data and gain additional industry perspective on what’s working (or not) in the contracting world.

Topics: federal marketing Marketing to the Government government

5 Content Tools to Cure Writer’s Block

Do you remember the 90’s show Home Improvement? In that series, Tim Allen played the bumbling Tim "The Toolman" Taylor, host of the "Tool Time” home-improvement show. His quest for more power usually led him into destructive shenanigans, fits of  of catchphrase grunts and an upset wife. His saving grace? His Bob Villa-esque sidekick, Al, who was the only one with common sense or the practical knowledge to fix Tim’s messes. Al was able to accomplish this through a steadfast resolve to always have the right tool on for the right job on hand.

Topics: content marketing

What Do the World Cup and Content Marketing Have in Common?

World Cup 2018 is well underway and we have an enthusiastic bunch of soccer (or “football,” if you will) fans here at Merritt Group. The games have been streaming around the clock and trash talk is reaching a fever pitch. While many brackets are already on life support, I can proudly say that our collective vuvuzela game remains strong.

But what does all this soccer fervor have to do with content marketing? Believe it or not, there are some striking similarities between what makes a winning soccer team and a successful content marketing program.

Topics: content marketing thought leadership

What Anthony Bourdain Taught Me About Storytelling

I’m not “hip” to most pop culture, and celebrity news is not quite my thing, but man, Anthony Bourdain’s passing hit me more than I thought it would - even weeks later. Bourdain was undeniably an incredible storyteller, and that’s why I, and so many others who didn’t even know him personally, felt the weight of his tragic loss.

Topics: content marketing thought leadership