Merritt Group Blog

Lauren Sawyer

Recent Posts by Lauren Sawyer:

Top 3 Takeaways From HIMSS18


It’s a busy time of year in the office for conferences. The Merritt Group Cybersecurity Practice is focused on RSA while on the healthcare team we just finished up with HIMSS18. As one of the biggest healthcare IT shows of the year, the annual HIMSS conference brings together health technology leaders in the public and private sectors and is always a launching point for new innovations that have the potential to reinvent healthcare.

Topics: Healthcare public relations 2018

Why Media Tours Aren’t Dead - Yet


As a millennial in PR, there’s a tendency to listen to the stories from those who have been in the field for years with shock and wonder. Who puts together print clip reports? You faxed press releases to reporters?

Topics: Security Healthcare government public relations emerging technologies 2018

Decoding Health Care’s Biggest Buzzword: Value-Based Care

If there was a winner for biggest buzzword of the year in health care, this year’s may just be value-based care. It’s come to stand for what the future of care can — and should — be, but survey after survey shows it’s discussed often but implemented rarely.

To make sure your organization is able to move past the value-based care buzzword and join the ranks of hospitals and practices moving health care forward, let's first take a minute to understand what it means to move beyond the buzzwords and into practical applications that keep patients happy and healthy.

Topics: thought leadership

How to Reach a Changing Federal Workforce

There’s no question the federal workforce is changing. The real question is, are you changing with it?

In marketing, the key is to reach your audience where they are instead of waiting for them to come to you. And based on the Federal Media and Marketing Study from Market Connections, reaching the federal workforce means finding new ways to engage agency employees outside of the office. From social media to radio ads, keep the two trends below in mind as you plan for your 2018 marketing efforts.

Topics: thought leadership

Critical Policy Resources for Startups Navigating the Health Care Space

For health care startups looking to capture market attention, the climate has never been tougher.

According a recent article in the Independent and a report released last month by Seattle-based PitchBook, seed-stage financing has been sliding for the last two years, with the number of transactions down about 40 percent since the peak in mid-2015. And the slowdown comes despite an explosion of interest by wealthy individuals and foreign investors looking to park money in the next big thing.

Topics: thought leadership