Merritt Group Blog

Laura Klebanow

Recent Posts by Laura Klebanow:

3 Keys to Effective Lead Management

In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting –  that database and the care with which contacts are treated are supreme.

Topics: Security Healthcare government emerging technologies performance marketing 2019

Top Tips for Executing Your Far-Afield Trade Show

 Each year, our teams zig and zag from our office outside Washington, D.C. to destinations ranging from Montgomery, Alabama, to San Diego, to Honolulu to execute trade show experiences for our clients. As marketers, sometimes we get lucky: when events are in our backyard, execution is easier, and problems are more straightforward to solve. But often we have to hit the road to new or far-flung destinations - which requires a lot of planning and logistics expertise. Fortunately, making tracks also means accumulating some practical wisdom for showcasing a company at an event to remember.

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing creative services 2019

Q&A With a Merritt Group-er: Get to Know Laura Klebanow

What do you do at Merritt Group?

Associate Marketing Director supporting Samsung’s demand gen program.

Topics: Corporate Culture staff profile 2018

3 Ways to Sharpen Your Content Marketing Game

 

2018 is well underway, and implementation of your editorial calendar should be in full swing. Take a well-earned moment to a step back and gaze proudly on what you’ve accomplished so far this year, but now it’s time to plug ahead as you continue to deploy and optimize your content marketing strategy for the rest of Q1 and beyond.

As you do this, here are three key strategic considerations to manage your visibility, traffic and engagement all of which will have a powerful top-right impact on your volume of top-of-funnel or marketing-qualified leads.

Topics: content marketing Security Healthcare government emerging technologies 2018