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John McBride

The GenAI Advantage: 3 Marketing Use Cases for ChatGPT

When it comes to GenAI adoption, marketing is leading the way.  According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed.  Salesforce found that...

Government Marketing Gone Wrong: Key Mistakes to Avoid

Government marketing poses a unique challenge. Not only do you have to talk the government talk, but marketers must also understand how to navigate the federal purchasing cycle, build trust with key decision-makers, optimize for the right communication channel, and...

3 Ways to Make Cybersecurity Awareness Month More Meaningful

Taylor Swift once said, “I think I’ve seen this film before. And I didn’t like the ending.” Although she was referring to a treacherous relationship, these lyrics ring true for cybersecurity marketers as well. More specifically, the same tune begins to play each fall...