Merritt Group Blog

John Conrad

Recent Posts by John Conrad:

You Have a Great Product, Now Craft a Great Story

The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution and explore the wider significance of why your industry peers will find this announcement relevant.

Topics: content marketing Security Healthcare startup government public relations emerging technologies performance marketing creative services 2018

Blockchain: Hype or Prime for Enterprise Applications?

 

 

Blockchain for business — is this promising new technology ready for enterprises or just the latest in a string of overhyped, underdeveloped concepts that needs more time and solid proof of concepts to mature?

Topics: Security Healthcare government public relations emerging technologies 2018 blockchain

Uber Had a Rough 2017. How Can PR Help in 2018?

Uber has come under fire for numerous scandals over the past year (and even beyond that), ranging from sexual harassment to questionable business practices regarding its app, like monitoring customers long after they left a car. This created a ton of unwanted — but deserved — PR baggage. Adrienne LaFrance, who is the editor of TheAtlantic.com, does a very good job of laying out all the scandals to date in this article from April 2017.

Topics: thought leadership

5 Reasons Most IoT Marketing Strategies Fail

Marketing in today’s fast-paced, ever-changing world can be challenging, and not all strategies and campaigns are successful. This is especially true in the realm of Internet of Things (IoT) marketing, designed to sell connected products and solutions to a number of industries. The mistakes marketers make are similar to those in other areas of business, but because IoT is a growing trend (predicted by IDC to reach $7.1 trillion in 2020) that is new to the market and surrounded by a lot of hype, it might be even easier to make mistakes. Let’s take a look at the most common reasons IoT marketing strategies fail and how to avoid them.

Topics: IoT