Merritt Group Blog

Alisa Valudes Whyte

Recent Posts by Alisa Valudes Whyte:

Merritt Group Supports 17th Annual Samsung Charity Gala

 (Photo by Kevin Mazur/Getty Images for Samsung)

Jayson Schkloven and I had the immense honor of joining Samsung last night at the 2018 Samsung Charity Gala. Held at the Manhattan Center in New York, the 17th annual event raised proceeds for Samsung’s charity partners through its ‘Samsung Gives’ philanthropic programming. Last night, more than $3 million dollars were raised.  Since 2011, efforts have raised more than $75 million throughout the U.S., benefitting more than 2,600 schools, hospitals, and foundations.

Topics: federal marketing thought leadership government

Preparing for the Next Hurricane Irma, or Harvey: How Analytics and Smart Cities Will Help

The United States has sustained 15 separate billion-dollar natural disasters in 2017, proving to be one of the costliest recovery years on record. How can cities make sure that going forward, their citizens remain safe and their odds of expensive disaster mitigation go down?

In the age of smart cities, the answer is data.

Topics: thought leadership

Will AI Best All Humans Tasks by 2060? Experts Say Not So Fast

By 1997, computers were better than humans at chess. By 10 years later, they were better at driving cars than the average teenager, and they were better at playing Chinese game Go, rated 300 times harder than chess. But what if by 2060, artificial intelligence proved better at absolutely everything?

Topics: content marketing thought leadership ai artificial intelligence

Marketers, Are You Ready to Take on Programmatic Advertising?

Anyone on the internet knows exactly where to scroll to find out how to “get rid of belly fat today” or get “one weird trick” to solve an inane problem — the bottom of their browser on almost any popular website. Far away from where the readers’ eyes and cursor typically spend any time, this is where programmatic advertising got its start. But for companies that think this digital ad buying method still is a bottom-of-the-barrel approach to get clicks, it’s time to think again.

Topics: content marketing thought leadership Marketing to the Government

Hitting Refresh to Continue Evolving With Our Clients

Technology is the tie that binds for our clients. And when that industry serves as your backbone, you have to challenge yourself to constantly evolve.

Five Technology Trends Worth Watching in 2016

Peer into the mind of a CEO and you’ll see a lot of complexity, some chaos and, above all, an unyielding focus. But, even the most focused CEOs are being challenged by today’s incredibly fast-moving technologies and ever-changing markets and consumer behaviors. How do CEOs and business leaders get their arms around it all?

Welcome to the Merritt Group Blog

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At Merritt Group, we are passionate about what we do – both inside and outside of work. I want to welcome you to our newly re-launched blog to see what we’re up to and how we apply those passions.

We work in partnership with our clients every day to deliver bold campaigns in marketing, communications and creative services. Our clients continue to challenge us and we continue to challenge them to reach new frontiers that drive results and get people talking.

In today’s era of earned, paid, shared and owned media, we are innovating across all areas of the spectrum. And through our recently launched Content Marketing offering, we are meeting new demands from clients in the creation and distribution of content that fuels the sales funnel and ongoing thought leadership.

With the current transformation underway in marketing and communications, Merritt Group is bringing a lot of this together for our clients. Many of you know us for our ability to shape a story that will stick in The Wall Street Journal or in Forbes, or in the trades or reach the right influencers, in general.  Our clients hire us to create their stories and find their differentiation in the marketplace and we do this through strategy, research, competitive positioning and messaging.

We get what our clients do. We have in-house designers who are breaking new ground every day in print, interactive, mobile and Web design. We discovered the power of video a long time ago, and we continue to bring our clients’ stories to life in new and innovative ways. In most all of our conversations with clients, lead-gen is front-and–center.  We are working side–by–side with them to enhance their sales and business development efforts – whether it is through lead-gen campaigns leveraging HTML emails, SEO/SEM, sales collateral, sales decks and more.

So what makes Merritt Group unique? Our values today are just as relevant as they were since the agency’s founding 17 years ago. Our unwavering focus on a fun company culture. A learning environment. Intellectual curiosity. Extraordinary client service. Valuing our employees and our clients. Giving back to the community. And striving for balance – not just between work, home and community but also between our brains and our bodies through a company focus on good health and fitness.

Our offices on both coasts (in Washington DC and San Francisco) and our deep practice expertise (in the areas of technology, healthcare, government and energy) - create a dynamic mix of intellect, culture and spirit that I hope you’ll see come to life through this blog!