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Q&A With a Merritt Group-er: Get to Know Nick Rizzo

 What do you do at Merritt Group? I work as an account coordinator in the Business Technology Group. I work with clients in the fields of artificial intelligence, big data and Internet of Things. What’s your greatest moment — whether in work, school or...

Industry Reacts: 2018 Federal Government Contractor Study

The results are in! If you’re pursuing government business, you won’t want to make another marketing or business development (BD) move until you read this year’s Federal Government Contractor Study. Unveiled by Merritt Group earlier this week, together with partners...

5 Content Tools to Cure Writer’s Block

Do you remember the 90’s show Home Improvement? In that series, Tim Allen played the bumbling Tim "The Toolman" Taylor, host of the "Tool Time” home-improvement show. His quest for more power usually led him into destructive shenanigans, fits of catchphrase grunts and...

The 3 Things You Need To Be Successful With Media Relations

There are few better feelings as a PR professional than getting interest from your dream publication on a big initiative. I remember the first time I heard back from Wall Street Journal and the journalist was interested in chatting with my client to hear more about...

What B2B Brands Can Learn From IHOP…or IHOb

 What began as an attempt to market a new menu offering has turned into a full-fledged rebranding effort for IHOP, famously known for its pancakes. The restaurant chain recently changed its name, raising the question of whether the new brand is here to stay or...

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