Today marks Mashable’s 6th annual Social Media Day, a day that recognizes and celebrates the impact of social media on our communications. New channels have already had a profound impact on the way we produce and consume information – from making us into more pithy writers to helping us follow breaking news on the ground. These new communication tools have also opened doors for more engagement and conversations around live events, such as industry tradeshows and vendor conferences. In fact, a recent report showed that a whopping 89% of respondents found social media at events valuable.
So as you prepare for your next event, where does social media fit?
Below are a few tips to maximize your social media presence, engage with key audiences, and hopefully, gain a few new followers along the way:
Before the Event
During the Event
After the Event
At the end of the day, social media comes down to providing value. And it’s no different when using social media for events. With each post and interaction, ask how you can educate, inform, guide, spur new thinking, and be a resource for your audience. Because THAT is why we celebrate social media and its impact today, and why it will continue to shape the way we communicate.