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Get the inside scoop on the latest strategies, trends and best practices for engaging your audiences and converting your buyers.

Month: July 2019

6 tips for creating modern messaging platforms

In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands.  Messaging and positioning, which usually go hand-in-hand, form the foundation of a...

What do B2B marketers need to know about the metaverse?

Metaverse is the buzzword of the moment. Various investments have moved it from a fantastical concept to front-page news, including Epic Games announcing $1 billion in funding to support its long-term metaverse vision, Microsoft launching its “metaverse tech stack”...

ABM and LinkedIn: 5 steps for success

More than half of B2B marketers are now account-based marketers. There are a lot of reasons that marketing and sales teams are coming together to build an account-based marketing (ABM) approach, but some of the most compelling are:  shorter sales cycles higher-value...

4 considerations when making federal media decisions

2021 was an unprecedented year in the government media landscape, and we’re forecasting the shifting momentum will continue in 2022. It’s only fair for a media landscape to match a rapidly changing environment in the federal government.  We’ve seen continued...

8 tips for media-friendly healthcare research reports

Two of the most important ingredients for a successful healthcare marketing and PR program stand on opposite ends of the spectrum — compelling human stories and high-quality data. As more healthtech and medtech companies look to contribute to the broader ecosystem of...

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