Much of the account-based marketing (ABM) program’s success is dependent on knowing who the decision-makers, contributors, and influencers are but how can marketing and capture teams identify and categorize these targets? And once you’ve found them, how do you...
On the heels of Merritt Group's launch of the B2G Marketing Playbook, our very own Matt Donovan (SVP for Government at Merritt) sat down on The Government Huddle with Brian Chidester to discuss the importance of agency-specific efforts in the federal space and...
Merritt Group has been named a top corporate communications firm by Clutch, a market research firm that uses data-driven results to rank and rate the highest-performing B2B companies. Clutch, a trusted field guide for B2B buying decisions, is respected within the B2B...
Throughout the B2B marketplace, businesses face a crucial digital marketing question: "Should we invest in an SEM or SEO strategy to generate leads?" It's not always a simple answer, and there are certainly benefits to each route. To reach an effective solution,...
Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...
With consumers and regulators demanding increased transparency around data collection and usage, a reckoning is on the horizon for Big Tech and the advertising industry at large. The unregulated collection of personal data has fueled an entire industry that now sits...