We help systems integrators and global tech companies define their brand, build awareness and drive demand through campaigns that reach and influence government buyers. As a nationally-recognized B2G PR and marketing agency, our deep domain expertise across all levels of government helps bridge the gap between tech and policy to provide compelling storytelling and go-to-market strategies that drive contracting success. From putting new disruptors on the government map to helping market leaders build agency-specific capture campaigns, Merritt Group brings trusted relationships with the influencers, associations, media outlets and data partners required for B2G success.
Shape perception with trusted Public Relations
We create differentiated messaging that starts with the agency challenge and works back, to deliver compelling narratives focused on mission outcomes to clearly communicate your value proposition and differentiate your brand.
Our team brings decades of deep domain expertise in the government sector, helping brands navigate the ever-changing PR landscape for optimal positioning and leveraging longstanding relationships with government press to maximize your reach.
Content Marketing for every stage of the RFP process
Supercharge your buyer journey with highly optimized content for every stage of the government procurement process.
Our content marketing experts provide systems integrators and major tech companies with hard-hitting strategies, data-driven storytelling and impactful asset creation across a wide range of content types.
- Messaging & Positioning
- Content Strategy
- Content Creation
- Performance & Analytics
Data-Driven Performance Marketing
Elevate your marketing efforts with our unmatched industry knowledge of the B2G ecosystem and proven performance marketing solutions.
Our performance marketing strategies are backed by decades of experience and comprehensive audience data from strategic partnerships with top government research firms like Market Connections. As the agency of record for the Northern Virginia Technology Council and active relationships with similar organizations, we understand the channels that reach the wide range of government personas and stakeholders that are critical to contracting success.
Personalized Creative Solutions for your B2G experience
Increase brand visibility, elevate brand identity, and engage prospects through captivating creative design solutions.
From thought leadership materials and branding to ad creation, sales enablement materials, marketing collateral and beyond, we can help. Our talented creative team works as an extension of your team to craft influential designs that drive demand. We connect you with key designs to drive your business forward and position your brand as thought leaders in the government space.
Our award-winning public relations, marketing, and creative services have helped government divisions of global technology companies and systems integrators thrive. Whether it’s creating go-to-market strategies by increasing visibility or shifting market perception to better position your brand for success, our work speaks for itself. Explore some of our work and discover how we can help accelerate sales and drive growth through targeted B2G solutions.
Shifting Perceptions of a Market Leader
Historically known as a desktop software provider, Microsoft’s Public Sector business faced a significant perception challenge. Our repositioning work delivered 100+ annual media placements and 20 million+ annual media impressions.