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Case Study:

Architecting and executing strategic partner marketing

unnamed (3)

Industry

Security

Service

Partner Marketing

MG Studio

weeks to execute the launch

program architectures for SPIFFs & Awards

financial services campaign-in-a-box assets

Why

March Networks, a global leader in intelligent video solutions, required partner marketing support to relaunch its partner marketing program and accelerate its growth in competitive markets, where trusted partnerships are crucial to winning new business.

By providing ready-to-use, co-brandable campaign assets, structured incentive programs, and award frameworks, March Networks could ensure its partners were not just reselling products but actively telling the brand story, building stronger customer relationships, and driving measurable business outcomes.

How

With less than two weeks from kickoff to finish line in time for a key industry event, Merritt Group turned around 7 foundational assets and architectures—spanning strategy, copy, and creative. The Financial Services Campaigns-in-a-Box (CIAB) assets included elevator messaging, a sales presentation, sales slick, social posts and imagery, and email template. The program strategies & architectures we delivered included a SPIFF framework and Partner Award program.

Shahed Ahmed

Shahed Ahmed

Executive Vice President, Partner

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