CASE STUDY: Deep Instinct
POSITIONING AN AI THREAT PREVENTION LEADERRESULTS:
GOALS
Deep Instinct’s cyber threat prevention solution is built on deep learning — an advanced subset of AI that can identify and stop threats like ransomware in milliseconds.
The company brought in Merritt Group to help them engage with high-profile media channels to generate awareness of their innovative technology.
Merritt Group developed an aggressive PR strategy targeting Tier 1 and leading industry media.
Our team inserted company SMEs into breaking news stories on ransomware attacks, zero-day threats, and nation-state bad actors using our relationships at premier outlets, including VentureBeat, SC Magazine, Forbes, CRN, and more.
We worked closely with company leaders to brand the company’s annual “Voice of SecOps” report and make it a “must-read” resource.
SOLUTION
