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Merritt Group Services | Public Relations

Public Relations

Having worked in the industry for more than 17 years, Merritt Group has established a reputation as a top PR firm. We know it’s easier to have one firm with the right mix of experts to handle all your needs. Our PR campaigns incorporate a mix of traditional, social and digital services that are proven to deliver success.

We love rolling up our sleeves to build comprehensive PR campaigns that are tailored to meet the unique needs of our clients. Our people take pride in placing our clients in front of the influencers that matter. We’re fully staffed with experts who are ready to provide a mix of services that align with each client’s unique needs – from PR strategy and media relations to thought leadership and social media to customer advocacy and internal communications.

To learn more about our PR offerings, explore the menu below.



"Merritt Group worked closely to build a comprehensive PR plan from the ground up that emphasized our corporate story, differentiated our technology, showed market validation and positioned us as a thought leader. The results were stellar: within weeks we were seeing placements in strategic vertical and technology/ security press; and shortly thereafter exposure in national publications."

Mike Wheeler, Communications Director Wave Systems

What We Offer

Modern PR Strategy

A modern public relations strategy incorporates a variety of media channels and is the key to a successful communications campaign. Merritt Group works closely with our clients to clearly understand their business goals and customers’ challenges. We then create a plan that is tailored to their individual needs. Our PR strategies blend well-crafted messages with the right mix of channels to reach key influencers. The final component to success is the type of tenacious execution that Merritt is known for.

Merritt Group believes that great media training should prepare you for both what you say and how you say it. Most media trainers only teach you the “how.” Our secret sauce is our deep domain expertise (built over years of in-market experience), combined with our tested coaching process, tools and content. Merritt Group offers you an interactive training session to solve a specific business problem, such as changing public perception of your product, identifying the correct narrative for a launch or corporate announcement, or building the public profile of a c-suite executive. Learn to prepare for an upcoming media and analyst interview or speaking opportunity. Hear first-hand who the media is, what makes them tick. Ensure you’re quoted positively during every interview and improve your public speaking, on-camera or message delivery skills.

Messaging & Positioning

At Merritt Group, we consider ourselves to be “storytellers.” The right messages and positioning are critical elements when telling your story to key audiences. We employ a proven messaging and positioning process, founded on thorough market, media and competitive research. We work with executive teams to flesh out key differentiators and competitive advantages that uniquely position our clients in their markets. Whether it’s customers, employees, analysts or investors, Merritt helps clients define the messages and positioning necessary to rise above noise in the market.

Media & Analyst Relations

Having a mix of former reporters and industry analysts on staff helps Merritt Group speak the language of modern journalists and influencers. Our experience helps us craft news announcements, story ideas and informative data that resonates with the media, bloggers and analysts who cover our clients. We help clients build lasting relationships with reporters to position them as expert sources on topics related to their businesses. Ask any of our clients. We have some of the most tenacious professionals when it comes to media and analyst relations in the industry. We know how to get results that matter.

Thought Leadership

Thought leaders aren’t born overnight. It takes research, strategy and execution to position our clients as highly visible subject matter experts. Merritt Group works closely with executives to identify and determine which ideas and themes would serve as a foundation for their thought leadership strategies. We ensure that investments in thought leadership campaigns align with and support our clients’ business goals. A successful thought leadership campaign can be a significant driver of business growth.

Social Media

Merritt Group believes that no effective marketing and communications program is complete without a well-integrated social media program. A key to successful social media programs is driving new, compelling content through channels like YouTube, Twitter, Facebook and blogs, just to name a few. We work with our clients to develop and curate content that feeds social media momentum. More importantly, social media shouldn’t be viewed as a one-time effort or campaign. We help our clients actively engage in social media in meaningful and sustainable ways.

Product PR

At Merritt Group, we don’t have any engineers on staff, but we employ people who can translate complex technology and solutions into a language that decision makers and buyers can understand. Many of our clients look to Merritt to drive sales of their products and services, and they seek our expertise to develop campaigns that position their products positively in high-visibility media channels.

Customer Advocacy

Research has shown that buyers and consumers often trust peer reviews and advice far more than they'll trust corporate marketing. Thanks to online reviews and social media, consumers have access to more personalized opinions and information every day. Merritt Group helps clients develop and leverage the power of the customer voice through advocacy programs that foster credibility and demonstrate commitment to customers.

Internal Communications

Today, many organizations are undergoing some level of business transformation to adapt to changing market dynamics. Merritt Group works with our clients to take advantage of the connected work environment. We understand the criticality of employee engagement and motivation in order to help them embrace change and ensure lasting transformation. Merritt understands that internal communications is more than pushing down messages from executive leadership. We help our clients use traditional and new media channels to establish and sustain a meaningful dialogue with employees during times of change.

Crisis Communications

The Internet, social media and the 24X7 news cycle have dramatically changed the face of crisis communications. Today, ignoring a damaging news story or corporate crisis and hoping it will pass is not an option. Merritt Group understands that preparedness is the core of any crisis communications program. We help our clients establish detailed and executable crisis communications policies and procedures. When bad news hits, we make sure our clients aren’t the last to know through traditional media and social listening campaigns. We stand alongside our clients during a crisis and provide both strategic advice and tactical support. When the crisis has passed, we work with our clients to repair any reputational damage that may have occurred.


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