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Merritt Group Blog

Avizia Survey Highlights Continued Industry Focus on Telehealth

By Katie Hocker Healthcare, Avizia, Telehealth

Since the Affordable Care Act began in 2010, more than 16 million people have enrolled. And with a new season of open enrollment starting Nov. 1, many Americans will be reevaluating their health care priorities in the coming months.

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Fall in Love with MG California

By Jessica Klenk California

Fall is here! It’s officially the golden season in San Francisco, and while we don’t mind seeing a little less of Karl on the weekends these days, we sure loved our summer here at Merritt Group.

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Q&A WITH MERRITT GROUP-ER: GET TO KNOW SHANNON O’DOWD

By Shannon O'Dowd Insider, Corporate Culture

1. WHAT DO YOU DO AT MERRITT GROUP?

I am an Account Coordinator in Merritt Group’s Security Practice. As an AC, I am responsible for media relations, content development and account management for my clients.

2. WHAT’S YOUR GREATEST MOMENT – WHETHER IN WORK, SCHOOL OR PR – SO FAR?

I wouldn’t say I have one single greatest moment, but I have a few that I reflect on that make me smile. One of my greatest moments is when I graduated from Virginia Tech. Walking across the stage and not only hearing, but seeing all those people who have supported me in the crowd was a great feeling. Soon after was another greatest moment; the moment I was offered my first post-graduation job at Merritt Group.

3. WHO DO YOU LOVE TO FOLLOW ON TWITTER AND WHY?

I love to follow @Virginia_Tech on twitter. It helps me stay in the know about my alma mater so that I can support my community post-graduation. The best communities are those that continue to support and cheer on each other away from the place that brought them together.

4. WHAT'S YOUR FAVORITE PIECE OF TECHNOLOGY?

Although it sounds lame, my favorite piece of technology is my MacBook. I’m definitely an Apple person. I think it is important to always be learning, so at any given moment I can research a topic so that I am more informed. Also, I use my computer as a literary tool; I use it to borrow library books digitally. It is amazing what the Internet holds.

5. WHAT’S YOUR FAVORITE THING ABOUT LIVING IN THE WASHINGTON, D.C., AREA?

My favorite thing about living in the Washington D.C. area is that there is always something to do no matter what mood you’re in. When I want to have a high energy day, there are several local trails and hikes such as the Billy Goat Trail. If I’m looking for a leisurely afternoon, there are numerous museums on any given topic. My personal favorites are the National Museum of American History, the National Museum of Natural History and the Newseum. And, if I’m feeling exceptionally lazy, but still social, Washington has the Nationals, Redskins, Capitals and Wizards games to attend.

6. WHAT'S THE BEST BOOK YOU'VE READ RECENTLY?

I’m really into thriller novels - things that keep me reading until 3 a.m. when I can no longer keep my eyes open from exhaustion or I’ve finished the book. That being said, the best book I’ve read recently is Gillian Flynn’s Dark Places.

7. WHAT'S YOUR FAVORITE MERRITT GROUP MEMORY?

My favorite Merritt Group memory is this year’s Security Boot Camp day that team leads Julia and Michelle set up for the security team. We spent the day exploring everything in the cybersecurity industry, learning skills from our PR pro’s at MG. We got to talk to top-tier reporters including Tim Wilson from Dark Reading, Fahmida Rashid from InfoWorld, Steve Ragan from CSO and Megan Hughes from ABC News, about best media relations practices and relationship building. It was a great experience that I was glad to be apart of.

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Merritt Group Wins NVFS CARE Award

By Kaila Brosey InBalance

Honoring Our Company Culture and InBalance Initiative

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Black Hat Buzz: Key Media Report on What’s Buzzworthy This Year

By Mia Damiano Security, Black Hat

With Black Hat Las Vegas just a few days away, most of the security industry is gearing up for one of the largest shows of the year, held at Mandalay Bay. From booth demos and keynotes to the famed Wall of Sheep and bustling party scene, Black Hat is a “must attend” conference for sharing the latest and greatest in cyber security threat and vulnerability research.

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Q&A With Merritt Group-er: Get to Know Kirsten Johnson

By admin Insider, Corporate Culture

1. What do you do at Merritt Group?

I am a Senior Account Executive for Merritt Group's Security Practice. I help a variety of cybersecurity clients with media relations, digital strategy, content creation and marketing, in order to help them attract customers and stay relevant.

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7 Tips for Surviving Black Hat

By Julia McGavran Security

Those of us in the cybersecurity world know that this time of year means preparations are fully underway for the annual pilgrimage to Vegas. No, it’s not just for the sizzling heat, but also to embark on yet another Black Hat (aka Security Summer Camp) extravaganza. That means thousands of security researchers, vendors, marketers, press and bloggers will descend on the desert and Mandalay Bay to discuss the newest research, latest technologies, scariest threats and biggest trends in this crazy world of cybersecurity.

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Where to Catch MG California This Summer

By Jessica Klenk InBalance, California, HR


Spring flew by at Merritt Group California, and we’ve got a full roster of events to keep us busy all summer long. Over the last two months we’ve strengthened our skills, met amazing new PR pros around the city and still managed to have lots of fun! Here’s a quick snapshot of what we’ve been up to:

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Q&A With Merritt Group-er: Get to Know Lianna Catino

By admin Insider, Corporate Culture

1. What do you do at Merritt Group?

I'm an Account Manager for the Business Technology Group. My favorite part of my role is working face-to-face with our San Francisco-based clients, brainstorming ideas and picking their brains on industry trends. It's inspiring to work with such smart people on the bleeding edge of technology and apply their insight to the larger tech ecosystem.

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How Search Data Can Rock Your IoT Marketing World

By Melissa Chadwick IoT

Take a look at the Google Trend data below and you will see there’s been a meteoric rise in public searches around “IoT” and “Internet of Things” since mid-2013. Given this, I thought I’d take a deeper look into the who, what and where of the opportunity. And, perhaps more importantly, how marketers like you in the IoT space can use data to funnel more (and stickier) website clicks and qualified leads in the door.

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