Merritt Group Blog

FCMR 2017: The Hottest Trends in Federal Content Marketing Explained

Last week, Merritt Group and our event partner, research services company Market Connections, hosted the second Federal Content Marketing Research conference. The event reviewed trends in the B2G marketing space through the lens of a survey of government employers and contractors both inside the Beltway and around the country.

Topics: content marketing FCMR 2017 Marketing to the Government

Hitting Refresh to Continue Evolving With Our Clients

Technology is the tie that binds for our clients. And when that industry serves as your backbone, you have to challenge yourself to constantly evolve.

Machine Learning is Hot Right Now. Is Your Company in the Conversation?

It seems, machine learning, and its closely related cousins, artificial intelligence (AI), deep learning, predictive and prescriptive analytics and automation, is trending, big time. From Google’s DeepMind taking on and beating the world’s best Go player to Audi’s self-driving RS7 racing all comers, stories about machines encroaching on human tasks is all the rage. It makes for a great story too, because the promise of innovation juxtaposes well with the fear of human obsolescence. In fact, some of the most closely followed and riveting discussions at the 2016 Davos World Economic Forum focused on the state of AI and its impact on the future of work.

Topics: machine learning ai

Avizia Survey Highlights Continued Industry Focus on Telehealth

Since the Affordable Care Act began in 2010, more than 16 million people have enrolled. And with a new season of open enrollment starting Nov. 1, many Americans will be reevaluating their health care priorities in the coming months.

Topics: Healthcare Avizia Telehealth

Fall in Love with MG California

Fall is here! It’s officially the golden season in San Francisco, and while we don’t mind seeing a little less of Karl on the weekends these days, we sure loved our summer here at Merritt Group.

Topics: California

Q&A WITH MERRITT GROUP-ER: GET TO KNOW SHANNON O’DOWD

1. WHAT DO YOU DO AT MERRITT GROUP?

I am an Account Coordinator in Merritt Group’s Security Practice. As an AC, I am responsible for media relations, content development and account management for my clients.

2. WHAT’S YOUR GREATEST MOMENT – WHETHER IN WORK, SCHOOL OR PR – SO FAR?

I wouldn’t say I have one single greatest moment, but I have a few that I reflect on that make me smile. One of my greatest moments is when I graduated from Virginia Tech. Walking across the stage and not only hearing, but seeing all those people who have supported me in the crowd was a great feeling. Soon after was another greatest moment; the moment I was offered my first post-graduation job at Merritt Group.

3. WHO DO YOU LOVE TO FOLLOW ON TWITTER AND WHY?

I love to follow @Virginia_Tech on twitter. It helps me stay in the know about my alma mater so that I can support my community post-graduation. The best communities are those that continue to support and cheer on each other away from the place that brought them together.

4. WHAT'S YOUR FAVORITE PIECE OF TECHNOLOGY?

Although it sounds lame, my favorite piece of technology is my MacBook. I’m definitely an Apple person. I think it is important to always be learning, so at any given moment I can research a topic so that I am more informed. Also, I use my computer as a literary tool; I use it to borrow library books digitally. It is amazing what the Internet holds.

5. WHAT’S YOUR FAVORITE THING ABOUT LIVING IN THE WASHINGTON, D.C., AREA?

My favorite thing about living in the Washington D.C. area is that there is always something to do no matter what mood you’re in. When I want to have a high energy day, there are several local trails and hikes such as the Billy Goat Trail. If I’m looking for a leisurely afternoon, there are numerous museums on any given topic. My personal favorites are the National Museum of American History, the National Museum of Natural History and the Newseum. And, if I’m feeling exceptionally lazy, but still social, Washington has the Nationals, Redskins, Capitals and Wizards games to attend.

6. WHAT'S THE BEST BOOK YOU'VE READ RECENTLY?

I’m really into thriller novels - things that keep me reading until 3 a.m. when I can no longer keep my eyes open from exhaustion or I’ve finished the book. That being said, the best book I’ve read recently is Gillian Flynn’s Dark Places.

7. WHAT'S YOUR FAVORITE MERRITT GROUP MEMORY?

My favorite Merritt Group memory is this year’s Security Boot Camp day that team leads Julia and Michelle set up for the security team. We spent the day exploring everything in the cybersecurity industry, learning skills from our PR pro’s at MG. We got to talk to top-tier reporters including Tim Wilson from Dark Reading, Fahmida Rashid from InfoWorld, Steve Ragan from CSO and Megan Hughes from ABC News, about best media relations practices and relationship building. It was a great experience that I was glad to be apart of.

Topics: Insider Corporate Culture

Merritt Group Wins NVFS CARE Award

Honoring Our Company Culture and InBalance Initiative

Topics: InBalance

Black Hat Buzz: Key Media Report on What’s Buzzworthy This Year

With Black Hat Las Vegas just a few days away, most of the security industry is gearing up for one of the largest shows of the year, held at Mandalay Bay. From booth demos and keynotes to the famed Wall of Sheep and bustling party scene, Black Hat is a “must attend” conference for sharing the latest and greatest in cyber security threat and vulnerability research.

Topics: Security Black Hat

Q&A With Merritt Group-er: Get to Know Kirsten Johnson

1. What do you do at Merritt Group?

I am a Senior Account Executive for Merritt Group's Security Practice. I help a variety of cybersecurity clients with media relations, digital strategy, content creation and marketing, in order to help them attract customers and stay relevant.

Topics: Insider Corporate Culture

7 Tips for Surviving Black Hat

Those of us in the cybersecurity world know that this time of year means preparations are fully underway for the annual pilgrimage to Vegas. No, it’s not just for the sizzling heat, but also to embark on yet another Black Hat (aka Security Summer Camp) extravaganza. That means thousands of security researchers, vendors, marketers, press and bloggers will descend on the desert and Mandalay Bay to discuss the newest research, latest technologies, scariest threats and biggest trends in this crazy world of cybersecurity.

Topics: Security