Merritt Group’s creative team has a proven approach for helping our clients capture their visual narrative and communicate it effectively through modern, creative executions. From visual branding to graphic design to video and interactive production, Merritt’s in-house team delivers stunning results, grounded in creative fundamentals.
- Insights and Requirements. Our team gains a thorough understanding of the client’s business and works with key stakeholders to set short- and long-term goals, identify target audiences and define visual, content, functional and technical specifications.
- Design and Production. To ensure a positive user experience, we use requirements analysis to determine a user-friendly structure, develop visual layouts and storyboards, create appropriate assets (copy, graphics, etc.) and produce the final product.
- Testing and Measurement. Whether the deliverable is a corporate website, a mobile app or an online video, we ensure a quality product by conducting pre-launch compatibility, usability and functionality testing as well as post-launch measurement, analysis and optimization.
“There are a lot of ideas that we're able to bounce back and forth with your team. We enjoy that brainstorming and creativity. We really feel like your team is part of our team. If we bring you just a little bit of an idea, your team can take it and expand on it, which has been so helpful to us.”
Senior Manager, Corporate Communications
Booz Allen Hamilton