True stories. Real results.
Merritt Group wrote, designed and promoted a premium piece of content, “Closing the Telehealth Gap”, as the centerpiece for Avizia’s lead gen campaign. The supporting paid strategy generated a 36 percent conversion rate and more than 500 qualified leads while the earned strategy scored major coverage across business and healthcare trade press.
To increase Wandera’s brand visibility, Merritt Group undertook an aggressive media strategy, building on our strong Tier 1 relationships. Coverage from major outlets, including CNET, CNBC, Washington Post and Politico were part of a data-driven program that increased Share of Voice by 356%.
To expand Menlo Security’s presence in DoD and beyond, Merritt Group targeted those agencies to drive pipeline growth. In just 6 months, our campaigns drove 2.9k landing page visits and 150+ MQLs — all of which led to an additional 1.1 M DoD users.
The bridge between airlines and travel sites, ATPCO acquired Route Happy and called on Merritt Group to update their messaging and brand from the ground up. The new branding not only helped differentiate the combined company, it won a 2021 Platinum Hermes Creative award.
Mobile real-time captioning app makers InnoCaption not only needed a refreshed brand and website, but a digital and PR-focused campaign to build its user base. Merritt Group doubled the number of monthly users after just two months, with social CTRs from 2-3x industry averages and less than half the CPC.
With little brand visibility, Huntress wanted to expand beyond the channel press. By repositioning their solution as a threat intelligence engine, Merritt Group increased their share of voice by 375% against cyber giants and established the CEO as a sought-after source for trade and high-tier media.
Leveraging a strategy centered on high-visibility events, storytelling, and targeted PR, Merritt Group helped Samsung generate a 62% share of voice and 1120 earned media stories.
Increasing Sales Meetings by 8 Percent in 90 Days
