CASE STUDY: IRONNETTAKING COLLECTIVE DEFENSE TO THE MASSES
IronNet lacked broad awareness and industry understanding of its technology and came to Merritt to help them create a splash and supercharge business development efforts. A key part of this was around helping their executive team and subject matter experts, many who hailed from the government and military, feel more comfortable and trusting of the media.
At the onset of the engagement in 2019, Merritt up-leveled the corporate narrative, complete with new messaging and marketing collateral to better reach the target buyer. Merritt established IronNet as the leader in overall media share of voice by prioritizing key thought leadership focus areas and through aggressive rapid response and corporate positioning. As of Q1 2020, Merritt increased quarterly media placements by nearly 700 percent since the onset of the engagement.