Marketing & PR agency Washington, D.C.

We provide award-winning digital marketing and PR services throughout the Washington, D.C., area. Our expert storytellers shape your brand narrative, align departmental strategies, and give campaigns the right fuel to reach your goals.

Merritt Group thrives in helping B2G, healthcare technology, cybersecurity, and emerging tech companies succeed. From the I-270 corridor to the cloud centers of Loudoun County and all throughout the DMV, we know this market inside and out. We’ve spent decades building trusted networks throughout D.C.’s always-evolving ecosystem of software and service providers, industry leaders and associations, and national and trade media.

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Washington D.C. marketing & PR solutions

Messaging & positioning

Whether you need to slice through the oversaturated D.C. government providers market with story-driven messaging or make an impact with groundbreaking healthcare IT solutions, we’ll help ensure your message is heard. Lead your industry with differentiation strategies from our seasoned storytellers to build fresh narratives and position your brand where you want it most.

Media & Analyst relations

We’ve built a trusted media network and established long-standing relationships with industry associations and trade publications throughout the D.C. area to help our clients shape their brand narrative locally, nationally, and globally. We know the influencers and thought leaders, and leverage our relationships with leading analysts and media outlets to supercharge your reputation management, enable brand positioning, and create engaging media moments.

Media training

We work hands-on with your leadership team to provide one-on-one mock interviews and interactive media training sessions to prepare for critical media moments. We show you what makes reporters tick and provide crucial hacks for creating quotable interactions. Our media training experts give your leaders the tools and education needed to shape company narratives and support existing PR strategies.

Content marketing

Our award-winning creatives build influential content marketing strategies and campaigns. We are engagement masterminds dedicated to maximizing conversions while synergizing content initiatives with existing PR and marketing campaigns. From press releases and eBooks to video content, webinar scripts, postings, blogs and more — Merritt Group can help.

Social media

Let us upgrade your social media presence with targeted digital marketing strategies on both the paid and organic front. We’ll integrate your social media campaigns with additional outreach campaigns, targeted messaging, and PR tactics for maximum engagement.

Paid media

Upgrade both your D.C. and national digital marketing campaigns with paid media solutions that target the most powerful search engines and platforms. We offer paid media services to make the most of channels such as Facebook, Twitter, LinkedIn, Reddit, and even Quora. We can also help jumpstart website traffic with paid search campaigns.

Search Engine Optimization (SEO)

Catapult to the top of search with SEO strategies and implementations to expand reach, garner new clients, and optimize your content. Gain more organic traffic and improve overall search rankings to empower existing PR campaigns and marketing efforts.

Website Design + Development

We marry intuitive design elements with seamless UX to transform websites into conversion powerhouses. Whether you’re looking for a complete website build, redesign, architecture remapping, or performance enhancement and optimization, our nationally-recognized design and development team can help.

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Industries We Serve

Government

With so many government-focused companies in and around the beltway, we bring the domain expertise and dedicated resources needed to shape brand narratives, reach media, build engagement, and create demand for B2G solutions.

Emerging Tech

We offer unrivaled deep domain expertise in helping startups break into an overly saturated market with explosive differentiation strategies and go-to-market initiatives for expedited growth.

Healthcare

Merritt Group works with healthcare IT organizations throughout the Washington D.C. area to help bring brands to market, shape effective messaging, and maximize PR efforts to help exceed goals.

Cybersecurity

We help cybersecurity brands navigate the dynamic and growing marketplace to ensure a fresh marketing and PR approach. From an expansive influencer network and award-winning in-house creative team to senior-level strategists and more, we’ll elevate your PR and marketing efforts for maximum success.

Why choose Merritt group as your Washington D.C. marketing & PR agency?

We know the landscape because we’re steeped in it. Headquartered in D.C., our team has achieved countless awards for client results, marketing success, and PR achievement. We leverage data-driven strategies, deep domain expertise, and expert senior-level teams to provide unrivaled solutions to specialized tech industries and highly-regulated markets.

Through decades of experience in the densely political D.C. landscape, we know how to challenge the status quo and navigate the ever-changing terrain to create optimal success.

Discover how Merritt Group can reshape the way your brand addresses the marketplace today.

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Case Studies

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