Brand Consulting solutions

Explore what target audiences think of your current brand position, see what your competitors are bringing to the table and explore breakthrough approaches for maximum market impact. We’ll help you shape the future of your brand and company story. Our experts will break down your existing strategy and work alongside your organization to craft insightful surveys, focus groups, IDIs and leading-edge data collection to inform your next branding decision.

Crisply define your brand’s positioning to differentiate from competitors. Our brand consultants are masters of when to use “branded house” and “house of brands” architectures, and hybrid models in between. We’ll identify where your brand fits in the backdrop of others in your industry with unique core attributes, powerful value propositions and strategic narratives. Our brand consultants can help determine whether a horizontal or vertical approach to branding fits your organization to reach customers more effectively across all touchpoints.

Create a natural hierarchy and structure that aligns with your brand messaging, promises, value props, tone of voice and supporting brand pillars. From strategies for introducing a new product or service that lines up with your existing brand efforts to refining current offerings for more efficient positioning, our expert brand consultants know the blueprint for success.