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Brand Consulting

Stay ahead of the ever-evolving tech brand landscape and create affinity with your target audiences to drive business growth. A solid brand strategy is more important now than ever because of changing buyer priorities and behavior. The continuous evolution of technology, from artificial intelligence and machine learning to the metaverse, will affect how your company interacts with customers. We work with B2B and B2G organizations to evaluate how your brand impacts both the market and the world at large to create more effective positioning to optimize growth.

Brand Consulting solutions

Brand research

Explore what target audiences think of your current brand position, see what your competitors are bringing to the table and explore breakthrough approaches for maximum market impact. We’ll help you shape the future of your brand and company story. Our experts will break down your existing strategy and work alongside your organization to craft insightful surveys, focus groups, IDIs and leading-edge data collection to inform your next branding decision.

Brand positioning

Crisply define your brand’s positioning to differentiate from competitors. Our brand consultants are masters of when to use “branded house” and “house of brands” architectures, and hybrid models in between. We’ll identify where your brand fits in the backdrop of others in your industry with unique core attributes, powerful value propositions and strategic narratives. Our brand consultants can help determine whether a horizontal or vertical approach to branding fits your organization to reach customers more effectively across all touchpoints.

Brand identity

Your brand is an extension of your culture and values and a representation of your customer’s experience with your company. We’ll help bring that identity to life by creating a visual look and feel that uniquely defines your company in the market. We’ll work with your team to develop the logo designs, ownable design elements, colors, typography and imagery that together present a brand that stands out with your target audience.

Brand architecture

Create a natural hierarchy and structure that aligns with your brand messaging, promises, value props, tone of voice and supporting brand pillars. From strategies for introducing a new product or service that lines up with your existing brand efforts to refining current offerings for more efficient positioning, our expert brand consultants know the blueprint for success.

Mergers & acquisitions

Our brand consulting solutions ensure that your company retains equity in existing brands during mergers or acquisitions. We can also help your brand start anew with fresh rebranding strategies for establishing a powerful presence in your industry. Target a competitive space, create your own market position or elevate your existing presence with the help of our expert brand consultants.


Capturing 500 Leads from a Single Premium Asset

Avizia needed to raise its brand awareness as a leading telehealth provider and accelerate its sales growth. Our work drove a 57 percent increase in organic website traffic in 90 days, a 36 percent landing page conversion and hundreds of qualified leads.

Our brand consulting process

Our brand consultants take a deep dive into your target customers, products and services along with your existing and future business goals, to develop the differentiated messaging, market position, value propositions, product and solutions naming and positioning and visual brand architecture to create a cohesive, end-to-end brand story.

Your market, our mission

Unlike most brand consulting experts, we share your marketplace. We start projects with a deep, existing familiarity with your target customers, competition and solutions, empowering our team to create faster, pivot harder and confidently guide your branding efforts. We are truly an extension of your team and have the experience, capabilities and expertise to help you reach your branding goals.

Why Merritt Group

We’re an award-winning and nationally recognized agency obsessed with getting our clients the results they need. Our creative team has garnered notable awards for client work, including American Advertising Awards, Summit International Awards, MarCom Awards and Hermes Creative Awards, to name a few. Merritt Group can bring your brand story to life, creating potent customer experiences and meaningful engagements that bring you closer to your objectives.

We are a team of brand builders, storytellers, creatives, and strategists that think big picture and provide fresh branding solutions. Contact Merritt Group today and discover how our brand consulting services can help you today.


Shahed Ahmed

Executive Vice President, Partner    |Shahed Ahmed's Linkedin

Ask Shahed about

  • Brand Storytelling
  • Content Marketing Strategy
  • Content Development/Copywriting
  • Performance Monitoring & Analytics

Contact Shahed

What are you waiting for? Request a proposal. We’ll share our ideas on how to grow your business.