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Lindsey Baine

A guide to navigating AI buying cycles

This blog is the third in a series of posts examining MG Labs’ 2024 State of Generative AI Use and Impact Report and its implications for both AI marketers and PR professionals. Follow the links to read blogs one and two.   Over the last two years, Generative AI...

Listen up, corporate America: AI is here to stay

  Merritt Group’s new study reveals over 90% of decision makers believe their organizations will increase their use of AI year-over-year—but as demand for this technology increases, so does the need for more education. This is the second installment of our...

HIMSS 2024: 5 marketing takeaways

After a couple of years of rebuilding post-pandemic, the HIMSS 2024 conference still packs a punch as one of the top healthcare IT conferences in the world. Certainly, ViVE and HLTH are drawing more healthcare marketing dollars since pre-2020, but HIMSS doesn’t seem...

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