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Dan Warren

The essential checklist for pitching B2B influencer campaigns

It’s no secret that the demand for influencer marketing is on the rise in the B2B sphere, with over 85% of organizations considering it an essential part of their programs. A well-planned pitching strategy is crucial to the success of an influencer campaign, as it is...

GenAI in the workplace: Opportunity everywhere

  Nearly nine in ten (89%) respondents reported increased productivity while using AI tools during the workday.   This is the final installment of our four-part blog series examining the 2024 State of Generative AI Use and Impact Report and its implications...

AI Comparison: Adobe Firefly vs. Midjourney

  The broadening availability of sophisticated artificial intelligence solutions has impacted countless industries, including the design field! Today, many companies are experimenting with generative AI tools to see how the technology can help them augment their...

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