Feb 9th, 2023 - SEO training is more in demand today than ever. By participating in an online course, participants can gain the knowledge, skills, and confidence needed to optimize their website and other digital assets for search engine visibility. These courses can address numerous topics, including keyword research, content creation, link building, technical SEO, competitor analysis, and more. They are available in various formats, such as video tutorials, online manuals, and webinars.    For ... [Read More]

Feb 9th, 2023 - Conducting keyword research is the process of locating and examining search terms that people enter into search engines with the intention of using that information for a specific purpose, frequently for search engine optimization (SEO) or general marketing. Keyword research can reveal target queries, their popularity, the difficulty of ranking for these queries, and more. Why is keyword Research Important for SEO? For a variety of reasons, keyword research is crucial for SEO : You run the risk ... [Read More]

Feb 8th, 2023 - Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented below. Personalization doesn't have to be an uphill battle Discover how to beat the CAC crunch, master personalization at scale and find quick wins in 2023. The digital marketing landscape is constantly shifting, and the challenges that marketers face in 2023 are expected to be more complex than ever. As the global economy continues to be unpredictable, marketers ... [Read More]

Feb 8th, 2023 - Now that we've entered the new year, it's important for businesses to reassess their sales prospecting strategies in light of the current economic environment. B2B sales prospecting can help businesses stay competitive during a recession, allowing them to identify and target companies that are still actively hiring and investing in their operations. Ultimately, keeping only what you have won't be enough to navigate a difficult market. From account-based prospecting to automation and ... [Read More]

Feb 8th, 2023 - Companies of all sizes continue to struggle under current economic conditions. Many must consider strategies such as vendor consolidation while rationalizing IT expenditures. At the same time, they must embrace technological tools that boost productivity and increase customer satisfaction. Zoho recognized this and has unveiled updates to Zoho Workplace that include a unified communications platform and stronger collaboration technologies, among other useful enhancements. What is Zoho Workplace? ... [Read More]

Feb 7th, 2023 - In today's digital age, digital marketing is essential for any business that wants to reach and connect with customers online. With the ever-evolving digital landscape, it's important for businesses to stay up-to-date with the latest trends and strategies in order to effectively market their products or services.  In this article, we will explore 10 digital marketing strategies for 2023, including social media marketing, influencer marketing, search engine optimization, using data and ... [Read More]

Feb 7th, 2023 - As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game. Google's hard push into machine learning and automated bidding – and away from more manually controllable optimizations – builds a sense of exasperation for experienced PPC marketers. The January revision to the "remove redundant keywords" recommendations, where they announced the removal of redundant exact and phrase match keywords in favor ... [Read More]

Feb 4th, 2023 - Lead generation strategies can be challenging, especially with the ever-evolving customer journey. However, businesses can leverage innovative solutions, such as LeadsNut, founded by Shailendra Yadav , to help streamline their lead generation efforts. By tapping into the knowledge and resources offered by a platform like LeadsNut, businesses can optimize their lead generation efforts and ultimately drive better ROI. In conclusion, lead generation is a crucial aspect of business growth and ... [Read More]

Feb 3rd, 2023 - If you have a business website, you're probably already familiar with search engine optimization (SEO). You've probably already dealt with conversion rate optimization (CRO) as well. SEO is vital for businesses looking to increase their visibility online. A well-executed SEO strategy can provide significant benefits to a business, such as increased web traffic.  However, traffic alone doesn't always translate into sales. Not unless you optimize the user experience. This is where CRO steps ... [Read More]

Feb 2nd, 2023 - The past year was a complicated one for sales teams. From a business standpoint, 2022 was the first somewhat "normal" year in a while where the pandemic was not the main focus, but in its place, we faced economic uncertainty. Inflation and a looming recession are of immense concern to the C-suite, but another big question is: How do you sell in an economic downturn? Being the CEO of a sales enablement platform, I'm finding that many of today's salespeople seem to feel disadvantaged and ... [Read More]