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This new era of transformative healthcare IT is redefining provider-patient interaction, technology and healthcare delivery as a whole. Merritt Group is with you every step of the way as you bring new innovations to the market. We are a healthcare marketing and PR agency that thrives at the intersection of deep domain expertise and full-service agency proficiency. Our integrated solutions draw on our experience in multiple disciplines:

Trusted PR solutions

Our PR teams help build cohesion between your public relations and media outreach initiatives and your marketing programs, event strategies and digital efforts to build and refine brand awareness.

We craft differentiated messaging for your healthcare technology, MedTech or digital health company to position it for success.

Content Marketing to maximize your ROI

Optimize your buyer journey with hyper-focused content that synergizes across your marketing and sales efforts.

We target health system C-suite members, decision-makers, clinical leaders, healthcare influencers, physician groups and more through high-level content marketing campaigns. Our content marketing specialists combine data-driven strategies, compelling storytelling, and influential asset creation for every stage of the buyer journey.

Digital Marketing for healthcare tech companies

Leverage the most effective digital channels and deep domain mastery from our healthcare marketing experts.

We provide digital health companies with targeted strategies, digital marketing solutions, and a canvas to tell your brand’s unique story. Our digital marketing experts shape your customer journey by emphasizing key touchpoints that lead to conversions.


Messaging solutions to fit your Unique Brand

We help brands stand out in the extremely crowded health tech space with differentiated messaging.

The digital health and MedTech industry have grown exponentially over the past decade. Whether you’re having trouble reaching decision-makers or investors, or if you simply need better visibility; our deep domain experts can tailor your messaging to drive unique goals.

Our work

We provide award-winning public relations, content and digital marketing, along with messaging services for healthcare technology and MedTech companies looking to succeed in a saturated marketplace. Explore some of our work and see how we can elevate your brand presence, align marketing and sales initiatives, and shape messaging to reach target clients.

MacBook with Innocaption homepage

Doubling new app users quickly with integrated PR and marketing

Innocaption needed to significantly increase app downloads, build product awareness and scale its active user-base. Merritt Group more than doubled the number of monthly users within the first two months of the campaign and secured media placements for the CEO, app users and the company.


Tom Rice

Executive Vice President, Partner |Tom Rice's Linkedin

Ask Tom about

  • Health IT, Digital Health, Artificial Intelligence
  • Genomics, Personalized Medicine
  • Medical Devices
  • Public Health, Health Advocacy
  • Health Systems

Contact Tom

What are you waiting for? Request a proposal. We’ll share our ideas on how to grow your business.