CASE STUDY: lyticsINCREASING COMPETITIVE SHARE OF VOICE IN A CROWDED MARKET
Lytics played in a very crowded market with other vendors, yet felt strongly about their differentiation in customer personalization. We needed to break out of the noise and create broad awareness for the company.
Merritt Group amplified Lytics’ POV to be provocative on why Customer Data Platforms were failing today’s marketers. We led with customer-centric focused content and targeted trade media in marketing and technology with the CEO and CTO as thought leaders.