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thought leadership

5 Steps for Positioning Your CEO as a Thought Leader

CEOs are typically the public face of their company, and they need a market presence to match. Here are five tips for building your CEO into a thought leader. 1. Define His or Her Personal Brand CEOs (and their personalities) come in all shapes and sizes. Before...

COVID-19 & The State of Digital Marketing

Why a Decrease In Global Ad Spend Could Be An Opportunity for Marketers COVID-19 has reshaped our current economic landscape in a way we haven't seen since the Great Recession of 2008. Industries such as travel, hospitality and physical retail are grinding to a halt...

Business Technologies That Will Transform Your Enterprise in 2018

The latest developments that encompass the business technology market/space — from artificial intelligence (AI), to digital transformation to blockchain — are so much more than a string of buzzwords — they are a series of solutions that are reshaping enterprises for...

Uber Had a Rough 2017. How Can PR Help in 2018?

Uber has come under fire for numerous scandals over the past year (and even beyond that), ranging from sexual harassment to questionable business practices regarding its app, like monitoring customers long after they left a car. This created a ton of unwanted — but...