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How Can Your Company Get That Life-Altering Press Hit?

Every PR person gets this question: "How do we get into The Wall Street Journal? Or TechCrunch? The New York Times?" The good news is that although each reporter has a specific beat that he or she covers regularly, there is a formula for what is interesting to...

4 Mistakes Startups Can’t Afford to Make

Marketing is complicated. As a startup you know it’s important to communicate with your audience and to nurture relationships along the way. But when your team is lean and mean and focused on making sales to grow the business, it can seem like a distraction to shift...

6 Ways to Own the Stage at Your Next Industry Event

Industry events are one of the most efficient ways to get in front of important audiences in a condensed time frame. The benefits are many, from face-time with customers and prospective partners, media and analysts, as well as potential employees. But more...

How to Build Valuation

One of my favorite shows on television is “Antiques Roadshow.” If you’re not familiar with the program, people take some of their most prized possessions and family heirlooms to find out from the panel of expert appraisers if what they have is trash or treasure. When...

On the Record: Don’t Blow Your Press Interview

You landed a media interview — congratulations! You have the attention of a reporter whose story has the potential to be a game changer and put your startup on the map. Now don’t blow it! Whether you’re being interviewed for an online piece, radio or broadcast, there...

You Have a Great Product, Now Craft a Great Story

The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution...

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