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social media

How National Geographic is #Winning on Social Media

National Geographic was named the #1 social media brand in the U.S. by Shareablee and has the most followed non-celebrity Instagram account in the world. With more than 37 million Facebook followers and 1 billion likes on Instagram, the 127-year brand has mastered the...

What is the ROI of Social Media?

In conversations with clients, many often wonder: What is the value of social media? Why should I invest here? And how can I show success? It’s no secret that maintaining an online presence requires time, resources, and a little grit. So what’s it all worth, and how...

9 Tips for Using Social Media at Events

Today marks Mashable’s 6th annual Social Media Day, a day that recognizes and celebrates the impact of social media on our communications. New channels have already had a profound impact on the way we produce and consume information – from making us into more pithy...