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marketing messaging

How To Message To the EdTech Audience

It’s no secret that the coronavirus pandemic uprooted industries across the board, forcing businesses to rethink their marketing plans and quickly shift strategies. For EdTech marketers, in particular, looking to stake a claim in a newly booming industry, the new wave...

Will Your Telehealth Brand Thrive? Test Your Messaging

You’ve held an internal messaging workshop, gathered cross-organizational input, evaluated the data and hired an agency to help you craft your wonderfully unique story. You’d say your brand voice sounds great and it’s time to pat yourself on the back about a job well...

Is Your Social Media Strategy Failing? Here’s How to Fix It

So, you’re not seeing results from your social media efforts. Your engagement rates are low, conversions are near-to-nothing and you aren’t reaching your business objectives. Here are six quick ways to tell if your current social media marketing strategy is failing...

5 Steps to Nailing a Brand Redesign

A brand isn’t just a logo. It represents a company’s personality and influences how every single person — from customers to employees — perceive the business. Getting a rebranding effort right is vitally important, and companies need to proceed with a purpose. At...

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