School buses are rounding the corner. Backpacks are filling up with fresh supplies. That’s right—school is back in session. But the 2021 back-to-school season is set to be a unique one with the return to in-person learning for much of the United States. In...
Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...
The realities of the digital divide present a dilemma for EdTech marketers looking to tell their innovation stories to media and reach buyers. With nearly 12 million U.S. K-12 students still lacking access to devices and high-speed internet at home, the disparity...
Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...
It’s no secret that the coronavirus pandemic uprooted industries across the board, forcing businesses to rethink their marketing plans and quickly shift strategies. For EdTech marketers, in particular, looking to stake a claim in a newly booming industry, the new wave...
EdTech is one of the few industries that has seen a surge in growth since the onset of the COVID-19 pandemic as schools and universities suddenly pivoted to online instruction, with, frankly, mixed results. Although some school systems and colleges have returned to...