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Covering your bases to convert healthcare buyers

In March 2020, health systems around the world scrambled to find, purchase, and implement new tools and technologies to meet the needs of their clinicians, staff, and patients. It seemed like for every pandemic challenge there was a new solution on the market, and...

6 tips for creating modern messaging platforms

In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands.  Messaging and positioning, which usually go hand-in-hand, form the foundation of a...

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