Research & Measurement
Merritt Group firmly believes research and measurement are critical to any marketing or communications strategy. Most of the activities we perform on behalf of our clients begin with strategic research and end with results measurement and analysis – whether we are developing a media relations strategy or conducting a messaging and positioning workshop. We call this our insight-driven approach.
Since the advent of the Internet and more recently with the emergence of social media channels, marketers and communicators have to rethink how they develop and execute campaigns and, of course, how they measure the success of those campaigns. At Merritt, we do it all – from focus groups and secondary market research to campaign measurement and website and social media analytics.
To learn more about our marketing research and measurement offerings, explore the menu below.
"To say that Merritt Group has been instrumental in our success is an understatement. We started working with them on a primary/secondary research project and have continued with them as our PR agency. We couldn't be happier. They are responsive and professional and really understand our complicated health work. Merritt has become an integral part of our communications team."
Blake Travis, Marketing Manager MAXIMUS