Services:
PPC ManagementTake an informed approach to PPC by leveraging key data insights, algorithmic updates, and shifting target market behavior. We help clients make an impact in their industry by optimizing ad spend through data-driven PPC campaign initiatives.
PPC Management solutions
Messaging and positioning
Tailor your messaging and positioning to fit the ever-changing marketplace. Our content strategists utilize keyword research and market insights to develop copy that converts. Meet your B2B and B2G buyers where they are in the customer continuum, through awareness and intent, to drive conversion and accelerate your pipeline.
Smart audience profiles
Take full advantage of dynamic paid media through buyer personas and smart audience profiles hand-crafted by our team. We supercharge conversions and fill your customer and prospect database by targeting C-suite, government agency leadership and management teams.
Pay-Per-Click Audit
Paid Social Media Ad Services
Geofencing
Paid Search Advertising
Future-Proof Strategies
Keyword Targeting
Increasing Sales Meetings by 25 Percent in 90 Days
In late 2017 Indentrix rebranded as Endera. To reintroduce the company to the security market and drive sales, we came on board and drove a 65 percent increase in top-of-funnel leads – driving over 350 new prospects into Endera’s marketing database over just a 90 day-period.
Our PPC Advertising process
Our industry-focused approach allows us to provide unmatched familiarity with your specific market, C-suite audiences, buyer personas and PPC landscape. Our PPC management experts, creatives and executive-level strategists have a longstanding history of success in key technology markets, enabling us to help our clients maximize their spend.
Your market Is our market
One of our most significant differentiators as a paid media agency is our unmatched familiarity with your specific market. We’ve been focused on B2B tech marketing for more than two decades and understand your brand’s opportunities, buyer personas, and unique challenges because we share the same market. Our team offers a fresh approach to paid media, advertising data usage and search engine marketing to provide your sales team with valuable opportunities.
Why Merritt Group
As a team of award-winning and nationally-recognized PPC experts, we’ve helped countless B2B and B2G organizations achieve results across a wide range of platforms and search engines. We leverage first and third-party data to craft high-value pay-per-click management campaigns and initiatives focused on your unique goals. By combining deep domain expertise with passionate PPC specialists, we’re able to help emerging tech, healthcare, government-focused and cybersecurity companies thrive through PPC campaigns. Whether you’re looking to boost brand awareness, grow contact form fills, empower lead generation or create a more holistic buyer journey — Merritt Group can help. Contact our team to learn how we can upgrade your PPC advertising efforts today.