Unisys, a global managed service provider, wanted a powerful launch for their new IT Service Management brand, Edge. To energize and synchronize their global sales team, Merritt Group created a complete brand tool kit including a message guide, sales battle cards, collateral and more. Provided with only a logo, the design team established a visual aesthetic for Edge. Design elements include a pattern of sharp angles and abstract shapes, strong architectural imagery with color overlays, and call-out boxes with a featured “edge.” The copy was intended to be straightforward and clean, with contrasting angled headlines and subheads.