Merritt Group Blog

Merritt Group Decodes Top B2B and B2G PR & Marketing Trends at Packed WIT Event

We’re halfway through the year and 2019 is shaping up to become one of the most exciting yet for B2B and B2G PR and marketing. So what trends do you need to know about to build your brand and win more business this year?

Merritt Group and Women in Technology hosted a panel of industry experts who tackled precisely those questions, plus strategies for squeezing the most out of your program budgets, at a recent WIT Connect event. 

Topics: content marketing Security Women in Technology Healthcare government public relations emerging technologies performance marketing creative services 2019

Black Hat 2018: The Good, the Bad, the Unexpected

The dust has settled, the delayed flights have finally landed and the show floor has been cleared - but the Black Hat buzz hasn’t ended. Whether you were in Las Vegas, scrambling between the press room and Mandalay Bay Starbucks, or holding down the fort from your desk — a few key trends were hard to miss.

Here are the top takeaways that rose to the top according to Merritt Group’s team of cybersecurity experts.

Topics: IoT Security Women in Technology Healthcare ai 2018

Uniting Women in Cyber Symposium: The Epitome of Female Empowerment

 

As far back as 1984, 37 percent of women were entering the fields of math and science; so how is it that women make up only 11 percent of today’s tech and security workforce? As a woman working in the cybersecurity field, I consider the issue of women in security as close to my heart. So, when I had the opportunity to attend an event devoted entirely to the topic, you’d better believe I signed up immediately!

Topics: Security Women in Technology 2018

D.C. Women: Innovators of Tech

This past week, I had the opportunity to listen and engage with thought leaders, mentors and mentees at a Women in Tech event at D.C.’s General Assembly. Upon walking into the suite, I was immediately in awe of the aesthetically-pleasing office, where chalkboard walls lined the entire space with inspirational quotes, presidents of the past and present and D.C. scenery.

Topics: technology DC Women in Technology