Merritt Group Blog

How Location Data Enables Smart Cities and Local Governments

There are many challenges facing today’s cities, including aging infrastructure, rapid development, climate change and populations growing at unprecedented rates. And, as budgets shrink and populations rise, the pressure is on for local governments to accomplish more with less and keep their citizen’s both safe and happy. Because so many government activities are inherently location-centric, accessing and understanding location-related data can be critical to solving these challenges. Location data is instrumental to intelligent city planning and development, and it’s growing at a rapid rate due to advances in internet of things and mobile.

Topics: thought leadership

Equifax Breach: Are We Seeing an Increase in Nation-State Attacks?

If you are an American adult, odds are that in September, your information was hacked.

The news of the Equifax breach, where 145.5 million U.S. consumers had their information stolen, is only the latest in a series of widescale data breaches over the last few years. And while it’s not yet confirmed that nation-state actors are definitively responsible for this breach, experts say all the telltale signs are there.

Topics: thought leadership

What’s Next? Tech Trends Poised to Shake Up Healthcare

It’s an exciting and challenging time to be in healthcare. From new legislation to the broad consumerization of care, large-scale changes are underway that will fundamentally alter the way healthcare organizations, providers and patients interact.

Topics: Healthcare thought leadership

Is Your Company Prepared for the Challenges — and Opportunity — of Precision Medicine?

Pursuing innovation in health care is an essential part of providing the best care for patients. In recent years, precision medicine, which aims to improve efficiency and treatment for patients by using genetic, environmental and lifestyle variabilities to personalize treatments, has come to the forefront of our discussions about improving patient outcomes. Yet, while scientists, researchers and physicians see potential and promise in its capabilities, there are also risks and challenges in its widespread use and adoption.

For health care marketers in this field, it’s important to consider these challenges in order to build messages around them and be prepared to offer thought leadership on the full spectrum of the precision medicine industry.

Topics: thought leadership

Boost Your Creativity With These 4 Brainstorming Techniques

Creativity in the workplace is fun in theory — but usually it’s under some sort of time crunch. Your team may feel too stressed to deliver on cue, or team dynamics may get in the way of the free flow of ideas. But there are a few things businesses can do to create a situation where employees feel their most mentally flexible.

Topics: thought leadership

Top Tips for Tier-One Media Coverage

It’s no secret that today’s readers are inundated with headlines from a wide range of news outlets with an even wider range of topics. This media deluge is only promised to grow, so how can you make sure your client’s news floats above the rest of the information flood?

Topics: thought leadership

Does Your Company Need Cyber Insurance?

If you estimated your business had a two-out-of-three chance of a break-in in the next year, what are the odds you wouldn’t take out liability insurance?

Having policy coverage when you’re confident an unexpected event will happen to your business is a no-brainer. But executives aren’t connecting those dots when it comes to cyber risk insurance.

Topics: thought leadership

The Promise of the MGT Act: Great Citizen Services

Consumers with questions about a product or service they’re about to buy have never been armed with more resources. From searchable online reviews to chatbots that can answer any question with ease, the customer experience for commercial companies has become extremely interactive and personalized. In fact, customer experience is now ranked the most exciting area of opportunity for businesses this year.

But can citizens say the same of the government?

Topics: thought leadership

Enhance Your Next Event With Unique Marketing Ideas

So, you’ve got an event coming up. Chances are, you’re looking for ways to effectively engage your audience or ensure attendees remember your brand long after the last session. Here are five questions to ask yourself as you prepare to effectively brainstorm marketing efforts, design your booth, order your swag or create collateral.

Topics: thought leadership

Can AI Really Hack the Human Brain?

Which is better at processing information, an artificial intelligence platform or the average human brain?

While it may seem like we’re centuries away from AI that can replicate the human brain, the answer depends on what kind of cognitive power being put to the test.

Topics: thought leadership