Merritt Group Blog

Merritt Group Supports 17th Annual Samsung Charity Gala

 (Photo by Kevin Mazur/Getty Images for Samsung)

Jayson Schkloven and I had the immense honor of joining Samsung last night at the 2018 Samsung Charity Gala. Held at the Manhattan Center in New York, the 17th annual event raised proceeds for Samsung’s charity partners through its ‘Samsung Gives’ philanthropic programming. Last night, more than $3 million dollars were raised.  Since 2011, efforts have raised more than $75 million throughout the U.S., benefitting more than 2,600 schools, hospitals, and foundations.

Topics: government thought leadership federal marketing

Why Digital Marketing is the Best Way to Reach Federal Leaders

Federal is an old-school market that requires an old-school marketing approach. Right?

Not exactly. Successful contractors are going digital.

That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market Connections and the Professional Services Council to find out what works in federal contractor marketing and business development.

Topics: government thought leadership federal marketing

How to Position Your Company for Federal RFP Success

Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry?

Topics: government thought leadership federal marketing

Everyone Loves a Comeback Story: Here's How to Tell Yours

The pace of technology innovation - from artificial intelligence (AI) platforms to open source software to cybersecurity - is happening at such a rate that standing still often implies you’re getting left behind. We read regularly about “legacy” companies taking unfortunate turns in market leadership due to their inability to keep up with the pace of said innovation. Companies like IBM and Oracle are often labeled “legacy” despite their large investments in new technologies and acquisitions.

Yet, the playing field is evening.

Topics: thought leadership media relations

What B2B Brands Can Learn From IHOP...or IHOb

 What began as an attempt to market a new menu offering has turned into a full-fledged rebranding effort for IHOP, famously known for its pancakes. The restaurant chain recently changed its name, raising the question of whether the new brand is here to stay or simply a PR stunt to shake up customer attitudes about the restaurant.

Topics: thought leadership branding

Learn the Secrets to Government Contractor Success

 

You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you.

Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? 

Did you know that 53% of contractors increased their digital advertising spending this year? 

Topics: thought leadership government marketing

What the Google Marketing Platform Adaptation and Rebrand Means for B2B Marketers

RIP household marketing brand names AdWords and DoubleClick. It was a good 22-year run, but with the changing technology landscape, Google has strategically rebranded and introduced The Google Marketing Platform, or GMP for short.

Topics: thought leadership

What Do the World Cup and Content Marketing Have in Common?

World Cup 2018 is well underway and we have an enthusiastic bunch of soccer (or “football,” if you will) fans here at Merritt Group. The games have been streaming around the clock and trash talk is reaching a fever pitch. While many brackets are already on life support, I can proudly say that our collective vuvuzela game remains strong.

But what does all this soccer fervor have to do with content marketing? Believe it or not, there are some striking similarities between what makes a winning soccer team and a successful content marketing program.

Topics: content marketing thought leadership

What Anthony Bourdain Taught Me About Storytelling

I’m not “hip” to most pop culture, and celebrity news is not quite my thing, but man, Anthony Bourdain’s passing hit me more than I thought it would - even weeks later. Bourdain was undeniably an incredible storyteller, and that’s why I, and so many others who didn’t even know him personally, felt the weight of his tragic loss.

Topics: content marketing thought leadership

Did A Robot Write This Blog Post?

 

I was weaving my way through Washington, D.C. traffic last week on the way to a client meeting when I caught an interesting story on 1A radio about “Artificial Intelligence. Real News?” For once, sitting in the car for an extended period is going to be a good thing, I thought. Excellent.   

My ears initially perked when I heard about the role of artificial intelligence (AI) in the royal wedding coverage transforming some of today’s major newsrooms. The panel of guests was impressive: The Washington Post Artificial intelligence guru Jeremy Gilbert; Nick Rockwell chief technology officer at The New York Times; Rubina Madan Fillion, director of audience engagement for The Intercept; and John Keefe, a developer at Quartz Bot Studio, professor at CUNY Grad School of Journalism and former editor of Data News at WNYC.

Topics: thought leadership artificial intelligence content marketing