Merritt Group Blog

Top Predictions on Media and Technology That Will Shape Emerging Tech in 2019

Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they mean for all aspects of marketing and PR. Below are a few predictions from the team on how these technologies will unfold this year, and how media and strategy will shift as a result.

Topics: technology marketing

5 Ways to Grab Investor Attention With Video

Microsoft famously made the comparison that a human’s attention span is shorter than that of a goldfish – nine seconds compared to eight, ouch! This means that you have just about the blink of an eye to grab an investor’s attention or they’ve already moved on to the next hot startup.

Topics: technology video

After the Splash: Why AI Went from the Next Big Thing to Headline Fatigue

When you look back at the last few decades  of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI).

AI has been a lightning rod for media coverage over the past four years, but according to a research report conducted by Merritt Group’s tech PR experts, the volume of AI coverage began to level out beginning in 2017.

Topics: technology machine learning ai artificial intelligence public relations

RSA Wrap-Up: What Drove the Conversation at RSA 2018?

We made it through another fantastic 2018 RSA Conference week, where 50,000 security professionals, vendors and reporters from around the world gathered to catch up on the latest in technology and information security. If you’re anything like us, you’ve been reading up on the buzz that came out of RSA this year. But what were the hottest discussion areas resulting from this year’s conference?

Topics: technology Security RSA

6 Ways to Network with IoT Influencers at MWC Like a Champ

In 2015, Mobile World Congress attracted more than 94,000 attendees and 2,199 exhibitors. That’s a lot of tapas and a lot of industry noise concentrated in Barcelona for one exciting week of mobile madness.

Topics: technology IoT

D.C. Women: Innovators of Tech

This past week, I had the opportunity to listen and engage with thought leaders, mentors and mentees at a Women in Tech event at D.C.’s General Assembly. Upon walking into the suite, I was immediately in awe of the aesthetically-pleasing office, where chalkboard walls lined the entire space with inspirational quotes, presidents of the past and present and D.C. scenery.

Topics: technology DC Women in Technology

3 Great Health Apps for Summer

The summer months are finally upon us! With all the activity this time of year brings, it can be hard to put your health first, but lucky for you, technology is here to help. Whether you are a total tech novice or a full-blown guru, downloading an app that can help keep your health on track this summer is just a few taps away.

Topics: technology

When Every Company’s a Tech Company - Understanding ‘Softwarization’

Question of the day: What does Reese’s have to do with technology?

Topics: technology