Merritt Group Blog

4 Mistakes Startups Can't Afford to Make

Marketing is complicated. As a startup you know it’s important to communicate with your audience and to nurture relationships along the way. But when your team is lean and mean and focused on making sales to grow the business, it can seem like a distraction to shift attention to a proactive marketing campaign.

Topics: startup start ups media relations start-up

6 Ways to Own the Stage at Your Next Industry Event

Industry events are one of the most efficient ways to get in front of important audiences in a condensed time frame. The benefits are many, from face-time with customers and prospective partners, media and analysts, as well as potential employees. But more specifically, your presence at well-attended industry events and trade shows can have a real impact on your marketing and lead-generation efforts.

But how do you rise above the noise? If the event is impactful enough, all of your competitors and partners will likely be vying for the coveted keynote slots. Does the best product win? The most visionary abstract title? We’ve got you covered with these six helpful tips to land the speaking opportunity of the year:

Topics: startup start ups trade shows media relations start-up

How to Build Valuation

One of my favorite shows on television is “Antiques Roadshow.” If you’re not familiar with the program, people take some of their most prized possessions and family heirlooms to find out from the panel of expert appraisers if what they have is trash or treasure.

When evaluating the value of the painting, Persian rug or Chippendale table, the experts consider a number of factors, such as the artist, condition, history and market demand. This process is not unlike what you’ll go through as a startup looking for cash, to go IPO, or court a merger or acquisition exit. One of the challenges around building valuation is it that it can often seem more like an art than a science.

Topics: startup start ups media relations start-up