Merritt Group Blog

How Trump Changed the Way Government Communicates

 

“Did you see what he tweeted?”

For nearly two years now, that one question has been asked in every single morning meeting that I’ve been in with federal contractors or employees. It’s on everyone’s mind when they start their day – what did the President tweet today?

Topics: social media content marketing government public relations performance marketing creative services

Will Facebook Offer an Ad-Free Subscription Service?

Topics: social media Security Healthcare government emerging technologies performance marketing 2018

What LinkedIn Native Video Ads Mean for Digital Marketers

 

If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must.

Topics: social media content marketing Security Healthcare government emerging technologies performance marketing 2018

Does #DeleteFacebook Matter to B2B Marketers?

 

Cambridge Analytica is on the tip of everyone’s tongue these days. Facebook’s stock took a serious hit, the company is now facing lawsuits, and even Facebook-owned WhatsApp’s Co-Founder Brian Acton wants you to delete your account.

Topics: social media Security Healthcare government emerging technologies performance marketing 2018

Is Your Social Media Strategy Failing? Here's How to Fix It

So, you’re not seeing results from your social media efforts. Your engagement rates are low, conversions are near-to-nothing and you aren’t reaching your business objectives. Here are six quick ways to tell if your current social media marketing strategy is failing — and how to fix it.

Topics: social media content marketing marketing messaging

How National Geographic is #Winning on Social Media

Topics: social media

What is the ROI of Social Media?

In conversations with clients, many often wonder: What is the value of social media? Why should I invest here? And how can I show success? It’s no secret that maintaining an online presence requires time, resources, and a little grit. So what’s it all worth, and how can you prove its value?

Topics: social media

9 Tips for Using Social Media at Events

Today marks Mashable’s 6th annual Social Media Day, a day that recognizes and celebrates the impact of social media on our communications. New channels have already had a profound impact on the way we produce and consume information – from making us into more pithy writers to helping us follow breaking news on the ground. These new communication tools have also opened doors for more engagement and conversations around live events, such as industry tradeshows and vendor conferences. In fact, a recent report showed that a whopping 89% of respondents found social media at events valuable.

Topics: social media

Run From The Digital Era No Longer: 5 Tips to Get You Smart on Social Media

 

Today’s digital age requires that businesses and individuals, regardless of their industry, be social. Yet, the push to be active on a plethora of channels is understandably a risky step for many

Topics: social media