Merritt Group Blog

How Trump Changed the Way Government Communicates

 

“Did you see what he tweeted?”

For nearly two years now, that one question has been asked in every single morning meeting that I’ve been in with federal contractors or employees. It’s on everyone’s mind when they start their day – what did the President tweet today?

Topics: government social media

Q&A With a Merritt Group-er: Get to Know Brooke McClary

What do you do at Merritt Group?

I am currently an intern working across the cybersecurity and government practice groups. This is my first time in an agency, so I’m busy learning the ropes. Day-to-day, I assist in everything from social media planning, to pitching reporters, to basic account management for a variety of clients.

Who do you love to follow on Twitter or Instagram and why?

Washingtonian Magazine (@washingtonianmag), BYT (@brightestyoungthings) and Edible DC (@edible_DC) are the publications I follow on Instagram to keep up with trends and the newest D.C. hot spots. I also follow @happyhensandhighlands because Highland Cows are completely adorable and grossly underappreciated.

Topics: content marketing social media

Will Facebook Offer an Ad-Free Subscription Service?

Topics: social media marketing facebook

What LinkedIn Native Video Ads Mean for Digital Marketers

 

If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must.

Topics: marketing social media content marketing

Is Your Social Media Strategy Failing? Here's How to Fix It

So, you’re not seeing results from your social media efforts. Your engagement rates are low, conversions are near-to-nothing and you aren’t reaching your business objectives. Here are six quick ways to tell if your current social media marketing strategy is failing — and how to fix it.

Topics: marketing messaging social media content marketing

How National Geographic is #Winning on Social Media

Topics: social media

What is the ROI of Social Media?

In conversations with clients, many often wonder: What is the value of social media? Why should I invest here? And how can I show success? It’s no secret that maintaining an online presence requires time, resources, and a little grit. So what’s it all worth, and how can you prove its value?

Topics: social media

9 Tips for Using Social Media at Events

Today marks Mashable’s 6th annual Social Media Day, a day that recognizes and celebrates the impact of social media on our communications. New channels have already had a profound impact on the way we produce and consume information – from making us into more pithy writers to helping us follow breaking news on the ground. These new communication tools have also opened doors for more engagement and conversations around live events, such as industry tradeshows and vendor conferences. In fact, a recent report showed that a whopping 89% of respondents found social media at events valuable.

Topics: social media

Run From The Digital Era No Longer: 5 Tips to Get You Smart on Social Media

 

Today’s digital age requires that businesses and individuals, regardless of their industry, be social. Yet, the push to be active on a plethora of channels is understandably a risky step for many

Topics: social media