Merritt Group Blog

Forget the Royal Baby! These Are the Can't-Miss Cyber Events of the Season

If you follow the Royals, it has been quite a decade for grand events – from Kate Middleton and Prince William’s wedding in 2011, to Meghan Markle and Prince Harry’s wedding in 2018, to the birth of their first child.

Topics: Security public relations 2019

5 Easy Ways to Boost B2B Sales with Video

If you haven’t integrated video into your content marketing mix yet, you could be missing an enormous opportunity to cost-effectively reach, engage and convert more customers. It’s hard to argue with the fact that marketers that use video are growing revenue a whopping 49 percent faster!

Topics: content marketing Security Healthcare government video emerging technologies performance marketing creative services 2019

Segment, Grade and Score Your Leads to Increase Deal Sizes

Two major KPIs that we use for our clients to measure marketing effectiveness is decreasing Cost Per Acquisition (CPAs) and increasing deal size. There are a variety of ways you can impact both KPIs, but one of the most strategic is the combination of lead grading and scoring, and segmentation as a precursor to both.

Topics: Security Healthcare government emerging technologies performance marketing 2019

3 Keys to Effective Lead Management

In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting –  that database and the care with which contacts are treated are supreme.

Topics: Security Healthcare government emerging technologies performance marketing 2019

3 Ways Data Enrichment Can Increase Your Conversion Rates


As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting.

Topics: Security Healthcare government emerging technologies performance marketing 2019

Q&A With a Merritt Group-er: Get to Know Julie Feldsott

Get to know the latest addition to the Merritt Group team! Julie Feldsott is an experienced Account Executive for the Security and Business Technology Groups.

Topics: Security Corporate Culture public relations staff profile 2019

3 Tips for Security Vendors on Selling & Marketing to the CISO

We had the privilege of being a sponsor of the T.E.N.’s ISE® Sales and Marketing Breakfast at the RSA Conference a couple of weeks ago. In case you haven’t heard of it, this breakfast is a must attend event for sales and marketing professionals who really want to up their game to reach the CISO buyer. With more than 42,000 conference goers, 31 keynote sessions and a show floor packed with 700 security vendors, it was clear security pros were ready to hear sales and marketing tips and tricks from top CISOs.

Topics: content marketing Security public relations performance marketing creative services 2019

How to Market and Sell to Top CISOs: Q&A with Roland Cloutier, CVP & CSO at ADP

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: content marketing Security public relations CISO performance marketing creative services 2019

How to Personalize Your Product Pitch for CISOs: Q&A with John Masserini, CISO at Millicom Telecommunications

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: content marketing Security public relations CISO performance marketing creative services 2019

Top Predictions on Media and Technology That Will Shape Emerging Tech in 2019

Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they mean for all aspects of marketing and PR. Below are a few predictions from the team on how these technologies will unfold this year, and how media and strategy will shift as a result.

Topics: content marketing IoT Security Healthcare ai government public relations 5g emerging technologies performance marketing creative services