Merritt Group Blog

Podcast: Ingredients for Creating an Agile Brand

Have you ever wondered whether it’s more important to stick to your company’s core values or shift them to fit society’s evolving standards? According to an expert in the field, you don’t always have to pick one over the other. In a recent episode of Merritt Group’s new Lay of the Brand podcast, we sat down with “The Agile Web” author and host of the The Agile World Podcast, Greg Kihlström to better understand what balancing the two means. 

Topics: Security Healthcare government branding public relations emerging technologies performance marketing podcast creative services 2019

GMU's Serge Samoilenko on Building a Positive Brand Perception

In case you missed it, Merritt Group recently launched its very own podcast called Lay of the Brand, which explores the latest innovations in marketing, creative and PR and how these disciplines are revolutionizing the way the tech industry communicates and sells.

Following our George Mason University panel podcast highlighted in our previous episode, we sat down with Serge Samoilenko, one of the panelists and a communications professor at the university, and trust us – you won’t want to miss what he had to say. 

Topics: content marketing Security Healthcare government branding public relations emerging technologies performance marketing podcast creative services 2019

Podcast: GMU Panel Tackles Tech Industry Reputation Management

In Merritt Group’s latest Lay of the Brand podcast episode, we hit the road for a special panel discussion recorded at George Mason University. At the event, attendees explored reputation management in the technology industry, including how challenges and strategies have evolved over time. 

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing podcast 2019

3 Key Questions to Ask Before Selecting a Branding Agency

Selecting a branding agency can be one of the toughest decisions you make - it’s almost like dating! You want to really take the time to make sure you’re compatible before you make a commitment. That means asking the right questions and meeting your branding team to confirm they’re not just technically competent (they can create a logo), but can also bring that added “wow” factor that will turn heads. To make sure you find that right fit, ask these three questions:

Topics: Security Healthcare government branding emerging technologies creative services 2019

Merritt Group Decodes Top B2B and B2G PR & Marketing Trends at Packed WIT Event

We’re halfway through the year and 2019 is shaping up to become one of the most exciting yet for B2B and B2G PR and marketing. So what trends do you need to know about to build your brand and win more business this year?

Merritt Group and Women in Technology hosted a panel of industry experts who tackled precisely those questions, plus strategies for squeezing the most out of your program budgets, at a recent WIT Connect event. 

Topics: content marketing Security Women in Technology Healthcare government public relations emerging technologies performance marketing creative services 2019

USA TODAY NETWORK's VP of Corporate Comms Shares Secrets to Branding Success

In case you haven’t heard already, Merritt Group recently launched its very own podcast called Lay of the Brand. Our podcast explores the latest innovations in marketing, creative and PR and how these disciplines are revolutionizing the way the tech industry communicates and sells.

Topics: content marketing Security Healthcare government branding public relations emerging technologies performance marketing podcast creative services 2019

Watch out Silicon Valley! The Texas ‘Silicon Prairie’ Is Feelin’ Hot, Hot, Hot!

When people think of geographic centers for tech advancement, a few key markets come to mind, mostly Silicon Valley. But innovation is happening all over the United States - in particular, Texas!

Topics: Security Healthcare startup government emerging technologies Texas 2019

Time for an Annual Checkup: Does Your Healthcare Provider Have a Pulse on Cybersecurity?

When scheduling your next checkup or appointment at the doctor’s office, a few things may come to mind: rearranging your work schedule, covering the copay or visit cost, anticipating the next steps or outcomes of the visit and so on. It’s rare that a patient considers the potential threat of a cyber attack during a standard doctor visit. But as we've seen from recent examples such as malware faking cancerous nodules, hospitals, health systems, private practices and others in the healthcare field can't ignore looming and potentially devastating cyber threats...especially as adversaries become more sophisticated and as our interconnected world expands the attack surface.

Topics: content marketing Security Healthcare public relations performance marketing 2019

Announcing Merritt Group's New Podcast: Lay of the Brand!

Looking for some industry insights and the latest tips and tricks to listen to on the commute to work, at your desk, or relaxing at home? Well, you’re in luck! Merritt Group has officially launched a new podcast series, Lay of the Brand, where we sit down with the leading industry experts to discuss the top innovations in marketing, creative and PR – and the way these disciplines are revolutionizing how the tech industry communicates – and sells to the world.

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing podcast creative services 2019

4 Reasons Why Startups Should Have a Brand Strategy

Having a strong and consistent brand is foundational to any startup’s success. Don’t believe me? A 2018 study found that 87 percent of B2B companies increased their brand investments over the previous five years, resulting in 82 percent of those seeing payoffs in increased sales and customer acquisition.

Topics: content marketing Security Healthcare startup government branding public relations emerging technologies creative services 2019