Merritt Group Blog

How to Market and Sell to Top CISOs: Q&A with Roland Cloutier, CVP & CSO at ADP

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: content marketing Security public relations CISO performance marketing creative services 2019

How to Personalize Your Product Pitch for CISOs: Q&A with John Masserini, CISO at Millicom Telecommunications

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: content marketing Security public relations CISO performance marketing creative services 2019

Top Predictions on Media and Technology That Will Shape Emerging Tech in 2019

Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they mean for all aspects of marketing and PR. Below are a few predictions from the team on how these technologies will unfold this year, and how media and strategy will shift as a result.

Topics: content marketing IoT Security Healthcare ai government public relations 5g emerging technologies performance marketing creative services

4 Things Every Federal Marketer Should Do in February

 

The government shutdown is over. Every contractor and tech company working with the federal government can breathe a sigh of relief. Now it’s time to really get to work.

Topics: content marketing government public relations performance marketing creative services 2019

5 Ways to Grab Investor Attention With Video

Microsoft famously made the comparison that a human’s attention span is shorter than that of a goldfish – nine seconds compared to eight, ouch! This means that you have just about the blink of an eye to grab an investor’s attention or they’ve already moved on to the next hot startup.

Topics: content marketing Security Healthcare startup government public relations video emerging technologies performance marketing creative services 2019

Top Tips for Executing Your Far-Afield Trade Show

 Each year, our teams zig and zag from our office outside Washington, D.C. to destinations ranging from Montgomery, Alabama, to San Diego, to Honolulu to execute trade show experiences for our clients. As marketers, sometimes we get lucky: when events are in our backyard, execution is easier, and problems are more straightforward to solve. But often we have to hit the road to new or far-flung destinations - which requires a lot of planning and logistics expertise. Fortunately, making tracks also means accumulating some practical wisdom for showcasing a company at an event to remember.

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing creative services 2019

Improving Your PR Strategy in an Evolving Security Market

The security market is an evolving landscape where the threats often outpace the solutions, and new challenges arise every day. Because of this ever-changing atmosphere, there is always room for growth and improvement when it comes to the way we interface with media and our clients. That’s why last month, Merritt’s Security Practice Group convened for a boot camp on media relations best practices.

We sat down with seven reporters from top industry publications, including Dark Reading, Ars Technica, CyberScoop and The Wall Street Journal, to dive into the needs and preferences of modern journalists to hear straight from the source. These conversations shed some light into how the industry is changing and how we can incorporate new tactics to stay at the top of our game. Here are five key takeaways from our conversations:

Topics: Security public relations 2018

3 Ways to Focus Your 2019 Cybersecurity Marketing Budget

The holidays are right around the corner and you know what that means….time to map out your 2019 marketing budget! As many of us well know, it’s hard to get into the holiday spirit when sorting through spending priorities stands in your way. But before you feel like a Scrooge and your head starts spinning, take a step back and consider the big picture.

In an effort to put the happy back in the holidays and demystify cybersecurity marketing, we teamed up with T.E.N., an industry-leading technology and security executive marketing and networking organization, to survey more than 100 CISOs and uncover insights into where to spend in 2019. Searching for the answers to your biggest cybersecurity marketing questions? Look no further. We have the key:

Topics: content marketing Security public relations CISO performance marketing creative services 2018

How Trump Changed the Way Government Communicates

 

“Did you see what he tweeted?”

For nearly two years now, that one question has been asked in every single morning meeting that I’ve been in with federal contractors or employees. It’s on everyone’s mind when they start their day – what did the President tweet today?

Topics: social media content marketing government public relations performance marketing creative services

Inside the Mind of the CMO with Students at GMU

I speak in front of groups, large and small, pretty often these days, but I must admit I definitely had some butterflies as I stood in front of 30 or so students in a classroom at George Mason University recently. I wasn’t sure what to expect or what hard questions I’d get from this class of bright-eyed undergraduate students, but I was graciously afforded the opportunity by GMU professor Sergei Samoilenko (connected through my colleague Richard Sheehe) to speak to the students. The topic was market research we had done recently at Merritt Group to better understand the priorities and challenges of technology CMOs. I titled my presentation “Inside the Mind of the Chief Marketing Officer (CMO).”

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing creative services 2018