Merritt Group Blog

In our previous blog posts, we talked about how to create an effective marketing strategy around 5G innovations and specific PR strategies to get the job done. In this post, we’ll uncover what 5G could mean for the enterprise and how communications service providers (CSPs) can properly communicate these benefits to key users.

On the heels of Las Vegas’ Black Hat and leading up to San Francisco’s RSA, DC CyberWeek is strategically held at the end of October, providing the perfect opportunity for cyber leaders around the country to come together and discuss the latest threats, new solutions and more. With a variety of events in the DMV area, from networking cocktail hours and women-in-cyber meet-ups to the premier CyberTalks event to wrap up the week, professionals across all cyber-sectors and job levels had the chance to get involved and learn something new. 

What do you do at Merritt Group? 

I’m a senior account executive on the Security practice group at Merritt Group. My day-to-day can really change depending on clients' timelines and the 24/7 news cycle. In general, I serve as a point of contact for clients, execute on campaign deliverables (i.e. drafting collateral, media outreach, research and measurement) and support the overall account strategy. I also work on Merritt’s social media and editorial teams. Follow us on social! 

Merritt Group and the Public Relations Society of America (PRSA) – San Francisco Bay Area Chapter recently hosted a panel “Meet the Media: Emerging Technologies Unpacked” to connect PR professionals with journalists covering emerging tech, with a particular focus on artificial intelligence and blockchain. 

It’s hard to believe that a month has passed since we packed our bags for Vegas to attend the Black Hat 2019 conference. This year, cyber professionals from around the world congregated in the packed halls of Mandalay Bay for this leading security event, now in its 22nd year. 

With more than 269.6 million users and climbing, Twitter has become one of the largest social media platforms in the world, allowing everyone from CEOs to teens to instantly share their thoughts. While sending out a tweet may have a low impact on the everyday citizen, high-profile government officials can share news from the Federal Government in a single tweet, reaching thousands of followers.

From defining controversial technological innovations to relaying empathy during times of crisis, there are many challenges when it comes to successful storytelling in the tech industry. In the latest episode of Merritt Group’s very own Lay of the Brand podcast, we continue the discussion from our panel hosted by George Mason University. You can check out part one of the discussion here.

Does thought leadership still matter to government audiences?

That was the core question that I discussed with Aaron Heffron of Market Connections as part of their webinar series on marketing to the Federal Government. The short answer is yes, but you should still keep reading.

In less than two weeks, thousands of security professionals will flood the halls of Mandalay Bay for Black Hat, all edging to stand out from the crowd and make a name for themselves. Yet, with the cybersecurity industry growing at an unprecedented pace, the task of rising above the noise remains a challenge. So how can marketers get beyond the event buzz and drive awareness among their key audiences? The solution is simple, yet daunting: bold, differentiated and effective storytelling.

What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications?  I had about 30 minutes to discuss this last week during a media relations webinar hosted by the National Association of County & City Health Officials for public information officers from municipalities around the country.