Suzanne Block, on Oct 11, 2018 3:40:18 PM
When you look back at the last few decades of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI).
AI has been a lightning rod for media coverage over the past four years, but according to a research report conducted by Merritt Group’s tech PR experts, the volume of AI coverage began to level out beginning in 2017.
Sophia Xepoleas, on Jul 9, 2018 1:00:00 PM
There are few better feelings as a PR professional than getting interest from your dream publication on a big initiative. I remember the first time I heard back from Wall Street Journal and the journalist was interested in chatting with my client to hear more about the story angle. I also may or may not have also shed a tear on that day.
Richard Sheehe, on May 21, 2018 2:00:00 PM
In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral.
