Merritt Group Blog

The 3 Things You Need To Be Successful With Media Relations

There are few better feelings as a PR professional than getting interest from your dream publication on a big initiative. I remember the first time I heard back from Wall Street Journal and the journalist was interested in chatting with my client to hear more about the story angle. I also may or may not have also shed a tear on that day.

Topics: media relations public relations

Three PR Myths for Companies in Crisis to Avoid: What United Airlines Could Learn from Starbucks

In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral.

Topics: media relations public relations crisis communications