Merritt Group Blog

Podcast: ORock Technologies CMO Shares the Art of Marketing in B2G

Marketing your products and services to government agencies isn’t as simple as swapping out the word “mission” for “profitability” on your commercial collateral. There are a number of nuances to be aware of when selling to the government as opposed to the private sector, and your content must demonstrate your understanding of these nuances.

Topics: content marketing government podcast

Podcast: The Top Digital Marketing Essentials to Stay Relevant

In today’s digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the best approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your marketing program manageable, within budget and effective. 

Topics: technology performance marketing podcast

Podcast: Storytelling in the Tech Industry - Do's and Don'ts

From defining controversial technological innovations to relaying empathy during times of crisis, there are many challenges when it comes to successful storytelling in the tech industry. In the latest episode of Merritt Group’s very own Lay of the Brand podcast, we continue the discussion from our panel hosted by George Mason University. You can check out part one of the discussion here.

Topics: branding public relations emerging technologies podcast

Podcast: The Evolution of Performance Marketing in Tech

Ever wondered what exactly performance marketing is, where it evolved from and how the latest developments and thinking can be harnessed for more powerful campaign results?  

In our latest episode of Lay of the Brand, Senior Marketing Project Manager Abigail Bracy provides insights into the changing data, influencer and buyer landscape and how you can use them to your advantage when it comes to refining your marketing campaign strategies. 

Topics: Security Healthcare government emerging technologies performance marketing podcast 2019

Podcast: Ingredients for Creating an Agile Brand

Have you ever wondered whether it’s more important to stick to your company’s core values or shift them to fit society’s evolving standards? According to an expert in the field, you don’t always have to pick one over the other. In a recent episode of Merritt Group’s new Lay of the Brand podcast, we sat down with “The Agile Web” author and host of the The Agile World Podcast, Greg Kihlström to better understand what balancing the two means. 

Topics: Security Healthcare government branding public relations emerging technologies performance marketing podcast creative services 2019

GMU's Serge Samoilenko on Building a Positive Brand Perception

In case you missed it, Merritt Group recently launched its very own podcast called Lay of the Brand, which explores the latest innovations in marketing, creative and PR and how these disciplines are revolutionizing the way the tech industry communicates and sells.

Following our George Mason University panel podcast highlighted in our previous episode, we sat down with Serge Samoilenko, one of the panelists and a communications professor at the university, and trust us – you won’t want to miss what he had to say. 

Topics: content marketing Security Healthcare government branding public relations emerging technologies performance marketing podcast creative services 2019

Podcast: GMU Panel Tackles Tech Industry Reputation Management

In Merritt Group’s latest Lay of the Brand podcast episode, we hit the road for a special panel discussion recorded at George Mason University. At the event, attendees explored reputation management in the technology industry, including how challenges and strategies have evolved over time. 

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing podcast 2019

USA TODAY NETWORK's VP of Corporate Comms Shares Secrets to Branding Success

In case you haven’t heard already, Merritt Group recently launched its very own podcast called Lay of the Brand. Our podcast explores the latest innovations in marketing, creative and PR and how these disciplines are revolutionizing the way the tech industry communicates and sells.

Topics: content marketing Security Healthcare government branding public relations emerging technologies performance marketing podcast creative services 2019

Announcing Merritt Group's New Podcast: Lay of the Brand!

Looking for some industry insights and the latest tips and tricks to listen to on the commute to work, at your desk, or relaxing at home? Well, you’re in luck! Merritt Group has officially launched a new podcast series, Lay of the Brand, where we sit down with the leading industry experts to discuss the top innovations in marketing, creative and PR – and the way these disciplines are revolutionizing how the tech industry communicates – and sells to the world.

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing podcast creative services 2019

The Best Podcast for Your Business? Merritt Group Weighs In

 

Young, hip, educated and tech-savvy — the average podcast listener, according to Edison Research, mirrors the demographic of a lot of Merritt Group’s staff and clients.

The medium has grown in popularity year over year, with more than one-third of the population tuned in to fill up their commute, enrich their quiet time at home or even boost their at-work learning. Plus, in podcasts’ most meta moment ever, “Freakonomics” revealed there is evidence that podcasts actually improve your brain activity.

Topics: content marketing Healthcare government public relations cybersecurity emerging technologies performance marketing podcast creative services 2018