Merritt Group Blog

Merritt Group Decodes Top B2B and B2G PR & Marketing Trends at Packed WIT Event

We’re halfway through the year and 2019 is shaping up to become one of the most exciting yet for B2B and B2G PR and marketing. So what trends do you need to know about to build your brand and win more business this year?

Merritt Group and Women in Technology hosted a panel of industry experts who tackled precisely those questions, plus strategies for squeezing the most out of your program budgets, at a recent WIT Connect event. 

Topics: content marketing Security Women in Technology Healthcare government public relations emerging technologies performance marketing creative services 2019

USA TODAY NETWORK's VP of Corporate Comms Shares Secrets to Branding Success

In case you haven’t heard already, Merritt Group recently launched its very own podcast called Lay of the Brand. Our podcast explores the latest innovations in marketing, creative and PR and how these disciplines are revolutionizing the way the tech industry communicates and sells.

Topics: content marketing Security Healthcare government branding public relations emerging technologies performance marketing podcast creative services 2019

Time for an Annual Checkup: Does Your Healthcare Provider Have a Pulse on Cybersecurity?

When scheduling your next checkup or appointment at the doctor’s office, a few things may come to mind: rearranging your work schedule, covering the copay or visit cost, anticipating the next steps or outcomes of the visit and so on. It’s rare that a patient considers the potential threat of a cyber attack during a standard doctor visit. But as we've seen from recent examples such as malware faking cancerous nodules, hospitals, health systems, private practices and others in the healthcare field can't ignore looming and potentially devastating cyber threats...especially as adversaries become more sophisticated and as our interconnected world expands the attack surface.

Topics: content marketing Security Healthcare public relations performance marketing 2019

Announcing Merritt Group's New Podcast: Lay of the Brand!

Looking for some industry insights and the latest tips and tricks to listen to on the commute to work, at your desk, or relaxing at home? Well, you’re in luck! Merritt Group has officially launched a new podcast series, Lay of the Brand, where we sit down with the leading industry experts to discuss the top innovations in marketing, creative and PR – and the way these disciplines are revolutionizing how the tech industry communicates – and sells to the world.

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing podcast creative services 2019

Why Long-Form Content is (Still) Critical to Engaging Government Buyers

Long-form content marketing is dead, right?

Our attention spans have dropped to a disturbing low of 8 seconds, so content has to be visual, short and simple to engage target audiences. That’s what the marketing world has been collectively preaching for the past decade. While that sentiment isn’t totally wrong, it doesn’t reflect the nuanced world we live in. The fact remains that various content formats have different goals, and make sense at different points in the buying cycle – especially in the government market.

Topics: content marketing government performance marketing 2019

5 Easy Ways to Boost B2B Sales with Video

If you haven’t integrated video into your content marketing mix yet, you could be missing an enormous opportunity to cost-effectively reach, engage and convert more customers. It’s hard to argue with the fact that marketers that use video are growing revenue a whopping 49 percent faster!

Topics: content marketing Security Healthcare government video emerging technologies performance marketing creative services 2019

Segment, Grade and Score Your Leads to Increase Deal Sizes

Two major KPIs that we use for our clients to measure marketing effectiveness is decreasing Cost Per Acquisition (CPAs) and increasing deal size. There are a variety of ways you can impact both KPIs, but one of the most strategic is the combination of lead grading and scoring, and segmentation as a precursor to both.

Topics: Security Healthcare government emerging technologies performance marketing 2019

3 Keys to Effective Lead Management

In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting –  that database and the care with which contacts are treated are supreme.

Topics: Security Healthcare government emerging technologies performance marketing 2019

3 Ways Data Enrichment Can Increase Your Conversion Rates


As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting.

Topics: Security Healthcare government emerging technologies performance marketing 2019

3 Tips for Security Vendors on Selling & Marketing to the CISO

We had the privilege of being a sponsor of the T.E.N.’s ISE® Sales and Marketing Breakfast at the RSA Conference a couple of weeks ago. In case you haven’t heard of it, this breakfast is a must attend event for sales and marketing professionals who really want to up their game to reach the CISO buyer. With more than 42,000 conference goers, 31 keynote sessions and a show floor packed with 700 security vendors, it was clear security pros were ready to hear sales and marketing tips and tricks from top CISOs.

Topics: content marketing Security public relations performance marketing creative services 2019