Merritt Group Blog

Marketers, Are You Ready to Take on Programmatic Advertising?

Anyone on the internet knows exactly where to scroll to find out how to “get rid of belly fat today” or get “one weird trick” to solve an inane problem — the bottom of their browser on almost any popular website. Far away from where the readers’ eyes and cursor typically spend any time, this is where programmatic advertising got its start. But for companies that think this digital ad buying method still is a bottom-of-the-barrel approach to get clicks, it’s time to think again.

Topics: content marketing thought leadership Marketing to the Government

FCMR 2017: The Hottest Trends in Federal Content Marketing Explained

Last week, Merritt Group and our event partner, research services company Market Connections, hosted the second Federal Content Marketing Research conference. The event reviewed trends in the B2G marketing space through the lens of a survey of government employers and contractors both inside the Beltway and around the country.

Topics: content marketing FCMR 2017 Marketing to the Government