Merritt Group Blog

You Have a Great Product, Now Craft a Great Story

The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution and explore the wider significance of why your industry peers will find this announcement relevant.

Topics: marketing messaging startup marketing start ups branding

Is Your Social Media Strategy Failing? Here's How to Fix It

So, you’re not seeing results from your social media efforts. Your engagement rates are low, conversions are near-to-nothing and you aren’t reaching your business objectives. Here are six quick ways to tell if your current social media marketing strategy is failing — and how to fix it.

Topics: social media content marketing marketing messaging

5 Steps to Nailing a Brand Redesign

A brand isn’t just a logo. It represents a company’s personality and influences how every single person — from customers to employees — perceive the business.

Getting a rebranding effort right is vitally important, and companies need to proceed with a purpose. At Merritt Group, we take a 360-degree approach to branding, where messaging, design and brand communication all get refreshed at once, creating a unified vision to guide a company’s future.

Topics: creative marketing messaging

5 Ways to Carve Out Your IoT Niche with Messaging

Everyone and their mother seems to be claiming to have an “Internet of Things” or “Internet of Everything” play these days. From startups to tech giants, competition is fierce, and the offerings seem to be endless - and quite frankly confusing.

Topics: IoT marketing messaging