Merritt Group Blog

Watch out Silicon Valley! The Texas ‘Silicon Prarie’ Is Feelin’ Hot, Hot, Hot!

When people think of geographic centers for tech advancement, a few key markets come to mind, mostly Silicon Valley. But innovation is happening all over the United States - in particular, Texas!

Topics: marketing Texas

Announcing Merritt Group's New Podcast: Lay of the Brand!

Looking for some industry insights and the latest tips and tricks to listen to on the commute to work, at your desk, or relaxing at home? Well, you’re in luck! Merritt Group has officially launched a new podcast series, Lay of the Brand, where we sit down with the leading industry experts to discuss the top innovations in marketing, creative and PR – and the way these disciplines are revolutionizing how the tech industry communicates – and sells to the world.

Topics: marketing public relations podcast

4 Reasons Why Startups Should Have a Brand Strategy

Having a strong and consistent brand is foundational to any startup’s success. Don’t believe me? A 2018 study found that 87 percent of B2B companies increased their brand investments over the previous five years, resulting in 82 percent of those seeing payoffs in increased sales and customer acquisition.

Topics: marketing branding public relations

3 Keys to Effective Lead Management

In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting –  that database and the care with which contacts are treated are supreme.

Topics: marketing

3 Ways Data Enrichment Can Increase Your Conversion Rates


As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting.

Topics: marketing data

3 Tips for Security Vendors on Selling & Marketing to the CISO

We had the privilege of being a sponsor of the T.E.N.’s ISE® Sales and Marketing Breakfast at the RSA Conference a couple of weeks ago. In case you haven’t heard of it, this breakfast is a must attend event for sales and marketing professionals who really want to up their game to reach the CISO buyer. With more than 42,000 conference goers, 31 keynote sessions and a show floor packed with 700 security vendors, it was clear security pros were ready to hear sales and marketing tips and tricks from top CISOs.

Topics: marketing cybersecurity

Top Predictions on Media and Technology That Will Shape Emerging Tech in 2019

Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they mean for all aspects of marketing and PR. Below are a few predictions from the team on how these technologies will unfold this year, and how media and strategy will shift as a result.

Topics: technology marketing

Inside the Mind of the CMO with Students at GMU

I speak in front of groups, large and small, pretty often these days, but I must admit I definitely had some butterflies as I stood in front of 30 or so students in a classroom at George Mason University recently. I wasn’t sure what to expect or what hard questions I’d get from this class of bright-eyed undergraduate students, but I was graciously afforded the opportunity by GMU professor Sergei Samoilenko (connected through my colleague Richard Sheehe) to speak to the students. The topic was market research we had done recently at Merritt Group to better understand the priorities and challenges of technology CMOs. I titled my presentation “Inside the Mind of the Chief Marketing Officer (CMO).”

Topics: marketing CMO

Learn the Secrets to Government Contractor Success

 

You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you.

Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? 

Did you know that 53% of contractors increased their digital advertising spending this year? 

Topics: thought leadership marketing government

Will Facebook Offer an Ad-Free Subscription Service?

Topics: social media marketing facebook