Merritt Group Blog

Learn the Secrets to Government Contractor Success

 

You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you.

Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? 

Did you know that 53% of contractors increased their digital advertising spending this year? 

Topics: thought leadership marketing government

Will Facebook Offer an Ad-Free Subscription Service?

Topics: social media marketing facebook

What LinkedIn Native Video Ads Mean for Digital Marketers

 

If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must.

Topics: social media content marketing marketing

Does #DeleteFacebook Matter to B2B Marketers?

 

Cambridge Analytica is on the tip of everyone’s tongue these days. Facebook’s stock took a serious hit, the company is now facing lawsuits, and even Facebook-owned WhatsApp’s Co-Founder Brian Acton wants you to delete your account.

Topics: thought leadership marketing

What Marketers Need to Know About Geofencing

 

It’s no secret that location-based technology is opening up a world of possibilities for marketers. In fact, GeoMarketing is one of the hottest terms in marketing right now — but what does it even  mean, and how can organizations use it to communicate with their customers and stakeholders?

Topics: thought leadership marketing

What Google Chrome’s Ad-Blocking Technology Means for Marketers

 

Google Chrome, which owns 56 percent of global browser market share, rolled out its integrated ad-blocking technology last week. Google will be determining what ads it deems as “bad” by blocking display ads that automatically play sound, “pop” with countdowns and ads that stick to the top of your browser and follow you down the page. These ads don’t meet newly created standards set by the Coalition for Better Ads, a group of Internet companies, digital advertisers and publishers.

Topics: thought leadership marketing

You Have a Great Product, Now Craft a Great Story

The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution and explore the wider significance of why your industry peers will find this announcement relevant.

Topics: marketing messaging startup marketing start ups branding