Merritt Group Blog

5 Ways to Carve Out Your IoT Niche with Messaging

Everyone and their mother seems to be claiming to have an “Internet of Things” or “Internet of Everything” play these days. From startups to tech giants, competition is fierce, and the offerings seem to be endless - and quite frankly confusing.

Topics: IoT marketing messaging

6 Ways to Network with IoT Influencers at MWC Like a Champ

In 2015, Mobile World Congress attracted more than 94,000 attendees and 2,199 exhibitors. That’s a lot of tapas and a lot of industry noise concentrated in Barcelona for one exciting week of mobile madness.

Topics: technology IoT

Security, Privacy, Standards & Regulation: Hot IoE Topics at U.S. Chamber of Commerce Foundation Event

On Tuesday before the Pope shut the town down, I had the pleasure of heading to the U.S. Chamber of Commerce for a full-day event on, “The Internet of Everything: Data, Networks and Opportunities.” The event brought together a solid lineup of industry, government, non-profit and other thought leaders, from Google to GE, John Deere, Toyota, IBM, NIST, U.S. Senator Steve Daines (R-MT) and others, who all have one thing in common -- a deep interest in the potential and implications of the Internet of Things (IoT).

Topics: IoT

Why IoT Will be Federal IT’s Biggest Trend in 2016 & Beyond

In a few years, the average person will come into contact with more than 5,000 connected devices on a daily basis.

That assertion by Marty Trevino, Organizational Architect and Senior Strategist for the National Security Agency, drew a collective “Whoa” from the attendees at NextGov Prime 2015 in Washington, D.C. this month.

Topics: federal marketing IoT

Top 5 Traits to Look For In an IoT Marketing Communications Agency

Any successful marketing executive at an IoT vendor or at a technology company looking to enter the IoT market needs to know how to pick out the right marketing communications agency partner. From what we hear from clients in all of our Practice Groups, it comes down to strategic thinking, agility, relationships, ability to execute and cultural fit, to name a few.

Topics: IoT

A Winning Launch Plan for New IoT Technologies

As connected devices and “smart” technology continue to transform industries, more and more companies are developing Internet of Things (IoT) solutions that will be part of the projected $1.7 trillion market by 2019. The opportunity is huge, but these companies need a winning launch plan in order to stake their claim and gain attention for their IoT technologies. It starts with the fundamentals of any good marketing plan - good research to define the opportunity, core elements of communication and messaging, integration of channels and a plan for execution. In a crowded market, it will be critical for IoT innovators to strategically position themselves to cut through the hype, become a thought leader, and remain relevant in an ever-changing business landscape.

Topics: IoT

Who are the Top IoT Influencers You Need to Reach?

When trying to study the IoT market, sometimes it’s hard to identify exactly who you should try to engage with in conversation. However, there are a number of individuals and companies rising to the top in terms of influencers to watch. Let’s take a look at some of the resources and influencers you should try to engage with when trying to gain a foothold in the IoT market. 

Topics: IoT

What IoT Means For Government Agencies, Contractors, and Integrators

Internet of Things (IoT) has already begun to transform the way governments operate, but some agencies are further along than others.

A recent GovLoop survey of 800 public sector workers found that 49 percent had never heard of IoT, 15 percent weren't sure what it meant, and only a small percentage indicated that their organization or agency was actually exploring or currently using IoT. So there’s still some education that needs to take place, but the pockets of success are already rolling in.

The DoD has been leading the charge on innovative uses of sensors and connected devices to meet its mission, and state and local governments are embracing IoT technologies to create “smart cities.” Let’s take a look at how IoT is driving efficiencies and better decision-making across these two sectors and how companies can position themselves for success as IoT evolves.

Topics: IoT

How To Sell Your CEO on an IoT Marketing Strategy

Persuading upper management to take risks is a difficult task, no matter the state of the economy. Convincing your CEO to invest in and implement a marketing strategy around your Internet of Things (IoT) capabilities can be difficult, especially with the crowded market, uncertainty of IoT’s place in the future, and security concerns. Even smart CEOs might be reluctant to take the plunge. Here are some tips on getting buy-in from your CEO to put your marketing strategy in place.

Topics: IoT

5 Reasons Most IoT Marketing Strategies Fail

Marketing in today’s fast-paced, ever-changing world can be challenging, and not all strategies and campaigns are successful. This is especially true in the realm of Internet of Things (IoT) marketing, designed to sell connected products and solutions to a number of industries. The mistakes marketers make are similar to those in other areas of business, but because IoT is a growing trend (predicted by IDC to reach $7.1 trillion in 2020) that is new to the market and surrounded by a lot of hype, it might be even easier to make mistakes. Let’s take a look at the most common reasons IoT marketing strategies fail and how to avoid them.

Topics: IoT